In 2008, Apple launched the App store for app distribution for iPhones. That same year the Android app market was also launched. The concept of applications for phones and mobile devices transformed the communication industry and sparked a frenzy of app creation for any and all products and services. From checking emails, the weather, news, doing banking or connecting to social media, users increasingly depend on mobile apps to perform everyday tasks and to stay connected and informed.
Event organizers have a unique opportunity with an event app to offer attendees an interactive alternative to the program book, and to connect to them in a more direct way. Deciding to get an event app can be an investment that requires many considerations such as cost, benefits and effectiveness. In this post, we discuss 7 reasons why an event app is a must-have for your next event.