Are you purchasing a mobile app for a medical or scientific conference? Between numerous available event app options, it can be a challenge to identify which features should be prioritised. What is most important when it comes to events that are characterised by a vast amount of information, sessions, and attendees? Over the past years, Event Manager Blog analysed 98 healthcare events with mobile apps to isolate the most popular features. After all, knowing what the majority of event organisers have chosen in the past years can give you an indication of what features you might want to consider for your own event app. We have a closer look at the top 10 features to explain their benefits.
A real-time agenda provides your attendees with an overview of what’s happening at your conference. It primarily includes the time, date and location of each session and tells the app user more details about the speakers and possible interactive features. Attendees are able to sort the sessions within their app by day, type, topic or track. Another benefit of the agenda is that your attendees can add selected sessions directly to the calendar of their mobile devices. Simply tap the “Add to calendar” icon to add a session to your calendar.
2. Speaker Bio
This feature is made for attendees who would like to get to know the speakers of a session, presentation, or discussion. The speaker’s bio is visible for all attendees. Event organisers can include information like their name, profession, picture, country of origin, and a short description. Based on the provided information, a listing of his/her sessions is displayed as well. Attendees also have the option to bookmark speakers.
With polling (or voting), you can create questions and ask your audience for their opinion during sessions or presentations. The presenter will be able to capture the feedback of the attendees and discuss the results in customised charts – live! Polling is a great way to encourage interaction among the attendees and speakers during the event.
After an attendee has logged into your mobile event app for the first time, they will be asked to create a personal profile. The entered personal information like their profession and the company that they are working for is visible to other attendees at the conference. Furthermore, attendees can share their pictures, contact details, profession, biography, and connect social media accounts. Note that most information is only shown to people who have been added to their contact list.
5. Push Notifications
Push notifications are a great way to give attention to sessions, news, and important activities during and beyond your events. It is a message that pops up on their mobile devices at any time; they don’t have to be in the app or using their phones to receive them. Yet, you can only communicate via push notifications if your attendees are willing to receive them. iOS apps require a user to grant permission, while Android does not.
6. Content Library/ Document Center
This feature allows attendees to conveniently view and download important presentation slides, posters, or other relevant information. The documents are accessible via a session page or in a dedicated documents page of your app. Within a session page, your attendees can find any attached files under the name of the author. There are many benefits of accessing the files through the app, like year-round access to the documents and the ability to review them even after the conference is over. Once downloaded, the documents are also available offline- no internet connection needed.
Poster abstracts provide attendees with a visual presentation of speakers’ findings, statements, and main conclusions of their written work. Event apps with this feature can include a “poster” section in their app where all presentations with attached posters will be displayed. The posters can be viewed by your attendee as PDFs or images. A great option for attendees who seek more specific information about a topic a condensed and clear form. Similar to the content library, the posters can also be downloaded.
8. Floor Plan
An interactive floor plan allows attendees to find their way around your conference at any point. Not only that, but it also displays additional information about points of interest, like exhibitor profiles or opening hours of a helpdesk. Users are able to zoom in and out with just one swipe and explore your venue. Ultimately, the floor plan can be expanded for full-screen coverage. Your attendees can favourite specific booths or exhibitors as well and attend them later.
No need to worry about losing contact information or logging into multiple apps to communicate anymore. A messaging feature enables attendees to network and sends direct messages to other attendees from your event app. Messaging can be differentiated between two types: Topical and private conversations. To start a private chat, your attendees have to simply find each other in the attendee list and start messaging.
10. Add Contact
The Add Contact feature enables users to log into your mobile event app and add other attendees of your event as contacts. These contacts can then be seen in a dedicated, searchable contact list, which is displayed within the side menu of your app. Add Contacts ultimately allows your attendees to easily network with others and establish valuable connections during your event.
This is just the beginning: today’s event apps offer a variety of other features, all of them making it easier to engage, share information, and network during events. In doubt, ask different app providers which app packages and features they would recommend specifically for your event.
Contact our mobile strategist Nuria if you are looking for a free consultation or a live demonstration of these and more features.