The move to mobile technology might seem to be driving people away from conferences, but ultimately it will also ensure they continue to show up for them. That is why it is increasingly important to be aware of the developments and what these can mean for you as a conference organiser or society. Our CEO & Founder Jelmer van Ast zooms in on 5 important developments and what they mean for your future events.
From our Sales Manager Sjoerd Bakx
As of now people spend more digital media time on mobile (51%) compared to desktop (42%) and 89% of their time spent on mobile media is through mobile apps*. It’s therefore no longer a question whether mobile trends are important to events. The event industry does have mixed feelings about the mobile trend with some claiming it distracts attendees. The fact however is that mobile is here to stay so it’s best to look at the benefits that the mobile revolution can offer to your event and organisation.
From our Software Engineer Carlos Zinato
One of the perks of the mobile revolution is the increasingly popular use of iBeacons during events to promote organisation and industry sponsor messages. In order to successfully employ this features here are 5 simple tips to make it work according to your wishes.
How to dot the i’s for iBeacons
1. Bluetooth message
In order to let more app users receive the iBeacon messages, at the start of your event make sure to send out a push notification to put on the Bluetooth function of their mobile device in order to receive benefits and interesting updates. One of the great advantages of iBeacons is because of bluetooth use their messages are not limited by the quality of your Wi-Fi connection! Continue Reading ->
How do you let your event sponsors communicate to your delegates? Does it involve a simple message or do you facilitate a conversation? What do the stricter ethical guidelines mean for the future role of the industry at medical and scientific events and how can a congress app assist associations and their sponsors in evolving from a commercial message to a scientific dialogue? Conference Compass’ Jelmer van Ast and Annabelle de Clippeleir touch upon some key points.
From our CTO Bjarni Gunnarsson
The interactive mobile app feature of chat, or Eureka Talk as we call it, is mostly seen as a great network tool for your delegates, but it can be so much more. By employing it on the different levels of your conference it can turn out to be the professional knowledge sharing tool of choice.
Professional interactive profiles in your app
Before diving into the chat functionality of your app it is important to note that much of its benefit is based on the professional profiles that lie underneath and its access to relevant content. Therefore, make sure you use an app that is backed by a platform that allows for users to upload their professional profile and interests and offers access to content such as abstracts. In general chat options in conference and society apps can be divided in private sessions and group sessions also known as topical discussions.
5 tips to get more interactive on your mobile app
When organising your conference or event its success increasingly depends on the engagement you create with the content of sessions and presentations and the way in which you facilitate interaction between peers, speakers and chairmen. How can an interactive platform be of assistance to you and your attendees before, during and beyond your event? Our CEO Jelmer van Ast tells you more.
Engage your delegates
From our Sales Manager Sjoerd Bakx
With a growing number of interactive options in conference apps, it is important to know which benefits these features can offer to your delegates and organisation. Employing features such as LIVE voting, Q&A, Rating and Chat, can actually prove to be a great tool for increasing your event’s impact, ROI and the lifecycle of your app.
Money making app features
When investing in a conference app for your event or society it is good to consider which features can offer you benefits that reach beyond your event. For example, by assisting you in allocating your event budget for speakers and offering value to your event sponsors and presenters. Continue Reading ->
What are the KPI’s for your next congress and is your strategy to succeed mobile proof? Societies and associations are looking for more ways to further increase the value of their conferences and events. The use of the right society app is proving to be a great option. Offering value beyond a single event and assisting in the continuous facilitation of knowledge exchange to your members.
Four questions to ask yourself when choosing a society app
The questions asked when considering the use of a conference app have evolved from; Should we use an app? To; How can we use our app to offer more value all year round? High quality apps are constantly evolving, aiming to be beneficial beyond a single event use. Great apps share a goal with the medical societies and scientific associations they service; the facilitation of continuous knowledge sharing.
When choosing a society app it is therefore good to make sure that the following four elements of knowledge sharing are supported by your app as successful knowledge sharing requires:
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From our COO Marloes Koijen
For scientific and medical associations, abstracts are at the heart of their events. Containing the knowledge they wish to share, they form the base for conference programming and attracting potential visitors and sponsors. A complete integration of abstracts in your event app can be a critical success factor for your conference. Here there are some tips on how to make abstract support an extra convenient option.
How to improve abstract support convenience
1: Make sure your conference app supports all kinds of data and not just plain text. Images and formulas should not be an issue.
2: Communicate guidelines for layout. Just like in your abstract book, a uniform layout for the abstracts not only looks good, but it makes your abstracts more accessible as well, especially when read on mobile devices.
3: Check if your event app offers embargo options. Timing is everything and taking embargo demands into account is an absolute must in your choice for a app developer. Make sure they have experience.
4: Use an abstract handling system that generates XML files. With many abstracts used during a conference the use of a professional system can save you a lot of time, money and stress.
5: If the use of an abstract handling system is not an option, check with your app supplier. They should offer service options such as a template and/or a content management system that can assist you in integrating your abstracts.
Interested in the abstract options we can include in your society apps? Don’t hesitate to contact us.Continue Reading ->
From our Sales Executive Remco Kraai:
As a society your conferences and seminars are a key element in facilitating knowledge sharing amongst your members. Considering the current and eminent changes, in both communication channels as well as in the ethical business guidelines for conferences, a congress app can prove to be essential for the successful continuation of your efforts in facilitating learning opportunities for your society members.
How to improve your ROI beyond your congress
As a society you are always looking for ways to provide added value to your members. Facilitating a meeting of minds by ways of a conference is a great asset. The use of a conference app can greatly benefit your delegates, assisting them in efficiently orientating themselves in the opportunities that your events offer. Making sure they find and attend the sessions and presentations that most suit their goals and by doing so making a visit to your congress all the more worthwhile. The question to ask when considering the use of an event app however, is how can the use of a congress app bring even more value to you as a society before, during and beyond your event as well?
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