From our UX Designer Annette Voesenek
The value of your event app does not stop at the incorporation of the content of your event, but also lies in the options it offers for the marketing of your organisation. Your event or society app houses several features that offer great promotional options and our UX designer Annette Voesenek gives 5 tips to use them optimally.
In-app Mobile marketing
1. Twinning is Winning
Recognition of your organisation’s branding should not be underestimated. Your members will have a better user experience if your app reflects the branding of your other channels, such as your website and journals. So when choosing an event app, make sure to get a customisable one, using your colours, artwork and menu set-up.