In December 2017, Apple conceded huge ground back to the event & app industry and rephrased their disputed App Store guidelines. The new guidelines confirmed that stand-alone event apps are alive and well. A relief for event organisers, since branded events apps offer significant branding and custom functionality-related benefits. Our founder and CEO Jelmer van Ast shares the key benefits of branded event apps with you.
The implementation of the updated Medtech code is near. Health-care companies, professionals, and associations have to brace themselves for a change! Medtech Europe represents the medical technology industry in Europe. It is an alliance of the two leading medical technology industry associations, EUCOMED and EDMA. Changes in the code are expected to greatly impact medical conferences. Our Sales Executive Remco Kraai had a look at the consequences and provides you with a comprehensive list of helpful resources from our blog.
Professionals attend conferences and to expand their knowledge and connect with like-minded people. But how can you as an event organiser provide them with accessible, relevant and engaging educational material? Event apps are gaining popularity and offer the technology and tools to maximise learning experiences. Our founder and CEO Jelmer van Ast presents you 3 app features that give attendees the learning opportunities they seek.
With the adaptation of ethical guidelines, the times of bold advertising on knowledge events are over. Still, sponsors are eager to share their expertise and looking for alternative ways to grab the attention of attendees. But how can you enable your sponsors to communicate their value while honouring the new regulations? Our Sales Manager Sjoerd offers a closer look at the possibilities and presents solutions for you and your sponsors.
The update of the ethical regulations resulted in a strict separation of the scientific and sponsored programme. Event sponsors moved away from plain advertising, goodie bags and big banners and towards knowledge sharing. This posed a challenge for many event organisers in providing sponsors with the attention they deserve.
Knowledge events tend to have an extensive programme. Scouting for beneficial tracks, keeping an overview over session times or organising notes can be challenging and time-consuming. Attendees want your programme schedule to be tailored to their needs. Luckily, event apps offer practical solutions. With a My Programme feature, delegates select their preferred sessions and speakers. The app presents a personalised programme that synchronises with all logged-in devices. Furthermore, delegates are able to take notes about the sessions or certain speakers. The programme, as well as the notes, can be shared with colleagues via email, message or social media.
From our CTO Bjarni Gunnarsson
Conference apps offer a variety of analytics and data measurement options. With the amount of available data, it is important to select that data which is most relevant for your event and turn it into the knowledge that empowers your conference. Our CTO Bjarni Gunnarsson shares 5 tips to get the knowledge that will make a difference.
Data must do’s
1. Measurable objectives
The value of your event measurements and collected data, all depends on clear objectives. What are your most important event goals? How do these translate into KPIs and, most importantly, measurable objectives? If what you want to know is clear and connected to goals, the data and knowledge you collect will be valuable. If your measurements are not connected to goals or KPIs, they are, quite frankly, useless. Here is an example of a goal that is translated into a KPI and defined in measurable objectives. Event goal is to improve the impact of the knowledge shared at the event. This is translated in the KPI of improved interaction with event content. This is measured by the number of participants in Q&A sessions, the amount of notes on certain sessions that are placed in personal profiles, the number of abstracts & posters that were downloaded and shared and so on.
From our Project Manager Hasmig Mekking-Momdjian
Millennials are mobile natives and that means that the mobile tools you offer them, have to cater to their specific needs and interests. As an association this means that some features and app elements, that you might consider of less importance, are the exact opposite. Our Project Manager Hasmig Momdjian highlights 5 features and elements that are an absolute must in engaging your millennial (prospect) members and conference attendees.
App features to feature
One of the main reasons for millennial professionals to join an association is professional advancement. In order to achieve this, they want an option to network with peers and professional leaders in their field. Therefore, the opportunity to communicate with both, not just at an annual congress but throughout the year, is a feature that every association should incorporate in their mobile app. Don’t just offer the chat channel to offer peer-to-peer communication, but invite younger members by letting your big names in your industry host topical discussions on relevant subjects. Invite new members to suggest subjects as well.
As a specialised app developer for medical and scientific events, Conference Compass has created a customisable app solution that addresses the specific challenges and needs of national and international associations. With the Society App, associations can now move from a single event app and beyond a multi-event app by connecting events, journals & year-round activities on one mobile platform.
One-stop mobile portal
Mobile is leading and the need to build and activate a mobile community is evident. The new Society App lets associations build, reach and activate their mobile community before, during and beyond their events. The app enables associations to reach out to their mobile members 365 days a year and functions as a central communication channel for all activities by showcasing the most important society assets, such as journals and courses.
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How do you keep the engagement of your annual congress alive after it ends? Which channels do you use to promote your focused seminars to your course participants and vice versa? A couple of questions that can be answered by upgrading your conference app to a society app. Our CEO Jelmer van Ast shares 3 reasons why upgrading your mobile presence can be very beneficial to your association.