2020: Happy New Decade!
A new year has tiptoed in! We want to take a moment to wish you a great 2020 and share our vision on the future of event apps.
This year we will see a strong movement to deep personalization of user experience. And because of the desire for a truly engaging and sophisticated approach, event apps will become more functional, more personal and more effective. We believe that the winners will be those companies who strive to make the entire user experience better and commit to continuous innovation. Consequently, our 2020 vision is based on simplicity and putting the user at the center of everything we develop.
Conferences and events are all about networking, sharing knowledge, and enhancing ideas. So event apps should strive to enable attendees to discover what’s valuable and concentrate on what matters. Be enabling, rather than being a distraction. In this article, we will share five ways in which we will put the user first in our products.
For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? App users leave the app because they no longer see its use and the once active online community fades. The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it doesn’t take a dedicated team or much time to uphold your mobile community. Here are 3 steps that will help you to create year-round mobile buzz with minimal effort!