With many in-app opportunities that offer exposure, interaction and insights to your sponsors, it is crucial to know which features offer which benefits to them. By doing so, you can include the right options in your sponsor packages and generate additional revenue for your event. Our head of project management Clara Lluch shares 5 essential tips for an efficient in-app sponsor promotion.
A recent study by Event Manager Blog¹ asked more than 2,200 event professionals for their biggest challenge in 2018. The answer remains the same as in the past years: The majority of respondents named budget as their single biggest hurdle in 2018! Luckily, association and event apps offer a variety of features that prove to be real money makers! Our project manager Neta Geva highlights app features that will make – and save – you money.
The efficient allocation of event budget is a constant challenge for event organisers: Even though event budgets are expected to remain steady or even rise in the coming 12 months, more than 60% of event professionals name budgeting as their biggest challenge in 2018.¹ While the implementation of an event app is a must-have these days, the choice for the right app can make the all the difference! Why see your event app as an ad-hoc expense when it could be a long term revenue generator? Our CEO Jelmer van Ast shares 3 ways in which event apps will generate event budget.
With a wide array in the offers of event and congress apps, it can be a challenge to find the supplier that is right for your organisation, and ultimately purchase the event app that meets your needs. Here are 5 points to consider when looking for the right app and app supplier.
1. What is your main app goal?
To find an app supplier and congress app that will make you happy, it is important to clearly formulate which goal it is, that you want to achieve by employing an app? Do you want to simply turn your programme digital or do you want to use your app to generate more business for your exhibitors? A lot of providers and their apps will tend to multiple goals, but make sure they specialise in your main one.
From our Sales Executive Remco Kraai
Marketing the benefits and activities of your society to your current members and prospects, demands a mobile strategy. An event or society app can prove to be the marketing tool to employ. Our Sales Executive Remco Kraai shares 5 tips on how to make mobile your channel of choice.
The first step to take is to review your current marketing strategy and make sure it has the mobile elements needed. With mobile as the new medium of choice, surpassing desktop, print and TV, you need to jump in. Don’t just dip in a toe by making your website mobile responsive, but fully implement mobile throughout your strategy. No other medium is more direct and literally lands your society in the hands of your marketing prospects.
From our Sales Manager Sjoerd Bakx
For event organisers and societies, the investment in an event app can appear to be a budget challenge. But unlike some event investments an event app can actually save and make money. Our Sales manager Sjoerd zooms in on 5 money makers.
1. Happy trees, happy wallet
The first money saving feature of an event app is clearly the most obvious one: digitalise your print media. From your event programme to your abstract book and posters, your app can incorporate them all. Next to the obvious save in printing and editing costs, the digital library and programme of your event app is flexible as well. This makes last minute changes in your programme a piece of cake and sticky notes history.
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From our Sales Manager Sjoerd Bakx
As of now people spend more digital media time on mobile (51%) compared to desktop (42%) and 89% of their time spent on mobile media is through mobile apps*. It’s therefore no longer a question whether mobile trends are important to events. The event industry does have mixed feelings about the mobile trend with some claiming it distracts attendees. The fact however is that mobile is here to stay so it’s best to look at the benefits that the mobile revolution can offer to your event and organisation.
In 2008, Apple launched the App store for app distribution for iPhones. That same year the Android app market was also launched. The concept of applications for phones and mobile devices transformed the communication industry and sparked a frenzy of app creation for any and all products and services. From checking emails, the weather, news, doing banking or connecting to social media, users increasingly depend on mobile apps to perform everyday tasks and to stay connected and informed.
Event organizers have a unique opportunity with an event app to offer attendees an interactive alternative to the program book, and to connect to them in a more direct way. Deciding to get an event app can be an investment that requires many considerations such as cost, benefits and effectiveness. In this post, we discuss 7 reasons why an event app is a must-have for your next event.