The role of event apps in an age of change
In the last decade, event apps have evolved into a versatile tool for planners and attendees that is now indispensable. They make event visits more productive, raise the ROI for all stakeholders, and provide valuable data that give event planners essential insights. But while the event app market is at its peak, the world of event technology is changing. Innovative technologies and booming acquisitions open up new possibilities for event planners. But what role will such a crucial and attendee facing tool as event apps play in this changing world? We’ll take a closer look at promising new platforms, how they compare to traditional approaches and predict what the 2020s might hold.
A recent study by Event Manager Blog¹ asked more than 2,200 event professionals for their biggest challenge in 2018. The answer remains the same as in the past years: The majority of respondents named budget as their single biggest hurdle in 2018! Luckily, association and event apps offer a variety of features that prove to be real money makers! Our project manager Neta Geva highlights app features that will make – and save – you money. 
As of now people spend more digital media time on mobile (51%) compared to desktop (42%) and 89% of their time spent on mobile media is through mobile apps*. It’s therefore no longer a question whether mobile trends are important to events. The event industry does have mixed feelings about the mobile trend with some claiming it distracts attendees. The fact however is that mobile is here to stay so it’s best to look at the benefits that the mobile revolution can offer to your event and organisation.