What’s New: Event App Promotion, Made Easy
One of the most asked questions to our Customer Success Managers is: “How can I ensure that my event app will be a success?” Making an event app successful doesn’t only mean offering the right functionalities and features, it is also closely connected to your app promotion. Just providing a great app doesn’t necessarily mean that all your attendees will use it. But what happens if the app promotion becomes another point on your already packed to-do list? Conference Compass wants to make this easy for you with our all-new App Promotion Kit.
A recent study by Event Manager Blog¹ asked more than 2,200 event professionals for their biggest challenge in 2018. The answer remains the same as in the past years: The majority of respondents named budget as their single biggest hurdle in 2018! Luckily, association and event apps offer a variety of features that prove to be real money makers! Our project manager Neta Geva highlights app features that will make – and save – you money. 
As of now people spend more digital media time on mobile (51%) compared to desktop (42%) and 89% of their time spent on mobile media is through mobile apps*. It’s therefore no longer a question whether mobile trends are important to events. The event industry does have mixed feelings about the mobile trend with some claiming it distracts attendees. The fact however is that mobile is here to stay so it’s best to look at the benefits that the mobile revolution can offer to your event and organisation.