A recent study by Event Manager Blog¹ asked more than 2,200 event professionals for their biggest challenge in 2018. The answer remains the same as in the past years: The majority of respondents named budget as their single biggest hurdle in 2018! Luckily, association and event apps offer a variety of features that prove to be real money makers! Our project manager Neta Geva highlights app features that will make – and save – you money.
From our Sales Manager Sjoerd Bakx
With an increasing amount of available data at events, the measurement of Event ROI should be easy. Reality learns however that although most event planners have a reasonable sense of how attendees appreciated their event, a lot of event professionals and their clients are still experiencing difficulty in collecting the really valuable data. Data that can be accurately translated into the knowledge that benefits them. Our Sales Manager Sjoerd gives some valuable tips that empower your ROI knowledge, starting with event goals.
Challenge
“Data collection is a nice technological extra for events, but the employment of data to significantly improve my event is limited.” For many event planners, this is the overall view they have on data and measuring event ROI. Fact is: measuring the right KPIs cannot just provide valuable insights, it can be one of the most important indicators for the success of your event and a basis for further improvement. By collecting the right data and translating it into knowledge, meeting designers can boost their events with more value for the same budget. By doing so they empower their future events.
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Meeting designers are facing a new challenge that has been added to their task list when organising an event: measuring Event ROI. With a big offer in technologies and the chance to measure just about everything, this task can turn out to be a time-consuming one. Our CEO Jelmer gives 3 quick tips to simplify your data collection and ultimately getting the knowledge that empowers your event.
From our Sales Manager Sjoerd Bakx
The offer of in-app features in event apps is constantly increasing and organisations and their PCO’s find themselves puzzled about which features to employ. More often than not, they end up with a limited use of the possibilities. To clarify the benefits, our Sales Manager Sjoerd Bakx shares 5 ways in which in-app features can support your organisation in improving your ROI.
1. Usability first
The first and foremost rule that an event app most honour, is high quality usability. In order for delegates to use and appreciate your event app, it must function in a way that supports their needs. This firstly concerns a good translation of the multi-level programmes, including abstracts, that come with scientific and medical events. But not to be underestimated is a feature that both tends to the needs of your delegates and to those of your event sponsors; an interactive floor plan. Interactive in a way that by clicking on a session or sponsor, delegates automatically see their location and vice versa though floor plan pins that direct to the sponsor profile. This offers event sponsors and exhibitors important value, which makes attending your event worthwhile.
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From our Sales Manager Sjoerd Bakx
As of now people spend more digital media time on mobile (51%) compared to desktop (42%) and 89% of their time spent on mobile media is through mobile apps*. It’s therefore no longer a question whether mobile trends are important to events. The event industry does have mixed feelings about the mobile trend with some claiming it distracts attendees. The fact however is that mobile is here to stay so it’s best to look at the benefits that the mobile revolution can offer to your event and organisation.
In today’s data-driven world, technology gives us various tools to measure and analyze the performance and effectiveness of our organizations. We also use this data to more easily gauge and adapt to the changing needs of consumers. Mobile apps have grown to become a standard offer for many organizations and events, meeting consumers’ desire for increased efficiency and convenience. Mobile apps have also become an important tool in gathering data for analysis.
For event planners, providing an event app offers many benefits across all parties. Users can access information quickly and easily, and organizers can utilize analytical data to understand what attendees find most interesting and what improvements can be made for future events. During the use of an event app, information gathered about the users also proves handy for real-time adaptations. Further, the data reveals the effectiveness and ROI of the event app itself and is the perfect way to attract event sponsors.