Category: Event Strategy
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Ask yourself this before using the Ask feature

Q&A sessions are part of most scientific and medical conferences these days, and widely popular amongst attendees. And that for a good reason: They give them the rare opportunity to ask questions directly to an expert and interact with the presentation content.
Yet, blindly choosing one attendee out of a big crowd has its pitfalls. While you as the organizer and the presenter can spend weeks preparing for a presentation, the Q&A session is largely out of your control. Questions can be random and or regarding subjects that are not interesting for a majority of the audience.  This is why an “Ask” feature in your event app can make a big difference. Here, attendees can submit questions from their seats via a mobile app and send them to the podium. A moderator will then see the submitted questions and can choose which ones are answered by the presenter. Not only will this put you back in control, it will also allow attendees that don’t like to speak in front of an audience to ask their questions.
To make your Q&A a success, our Head of Customer Success Management Clara shares 3 questions that you should ask yourself when using the Ask feature of your mobile app.

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5 Tips for your In-App Sponsor Promotion
What’s new: The Event App Lite

Our client’s feedback is extremely important to us as it helps us to improve our apps and service. In the past months, we talked to many clients who planned smaller events or meetings and were overwhelmed by all the functionalities, features and options that our CMS has to offer. It was time for a change and today, we are happy to introduce you to the Event lite! Now, you can choose: Would you like to create an app for a big conference or a smaller meeting? Continue Reading ->
Can you create budget with an event app?

The efficient allocation of event budget is a constant challenge for event organisers: Even though event budgets are expected to remain steady or even rise in the coming 12 months, more than 60% of event professionals name budgeting as their biggest challenge in 2018.¹  While the implementation of an event app is a must-have these days, the choice for the right app can make the all the difference! Why see your event app as an ad-hoc expense when it could be a long term revenue generator? Our CEO Jelmer van Ast shares 3 ways in which event apps will generate event budget. 

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Conference Compass - The App Marketing Checklist – A tool to make your Event App a success!
The App Marketing Checklist – A tool to make your Event App a Success

Conference Compass - The App Marketing Checklist – A tool to make your Event App a success!A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.

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What Event App Solution is the right option for your event?
Which event app solutions are available & which one is the right option for you?

What Event App Solution is the right option for your event?2017 was a turbulent year for the world of event apps: After Apple left developers in shock by banning all templated apps, they conceded huge ground back to the industry and revised their guidelines in December. Now, all options are open again to choose a Society App, Event App or Vendor-branded Container App. But what differentiates these solutions? We prepared an overview to help you choose the perfect app for your conference, company or association.

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New App Store and Review Guidelines ©Apple
Apple updates controversial App Store Guidelines about Template Apps

New App Store and Review Guidelines ©AppleGood news: Our apps are fully set for the future!

In June 2017, Apple updated its App Store Review guidelines. New rules were added, banning all apps created from a commercialized template or app generation service. The changes stirred up a discussion about the scope of those guidelines and definition of templated apps. This week, Apple published an amended version of the guidelines in an attempt to clarify their intentions. We welcome these clarifications as they are in line with our initial interpretation and our vision of high-quality apps.

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The new Medtech Europe Code: The key changes

Medtech represents the medical technology industry in Europe. 2 Years ago, MedTech revised their code of ‘Code of Ethical Business Practice¹’. and added new rules for sponsorships and stricter regulations for events. Starting from January 2018, the new code will be binding for more than 11.000 member companies.  Our CEO Jelmer van Ast had a closer look at the new guidelines and presents you the key changes.

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The new MedTech Europe Code: Consequences and how to master them

 

No attendees? No sponsors? No revenue?

The implementation of the updated Medtech code is near. Health-care companies, professionals, and associations have to brace themselves for a change! Medtech Europe represents the medical technology industry in Europe. It is an alliance of the two leading medical technology industry associations, EUCOMED and EDMA. Changes in the code are expected to greatly impact medical conferences. Our Sales Executive Remco Kraai had a look at the consequences and provides you with a comprehensive list of helpful resources from our blog.

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Challenge: How to build an effective event learning strategy for your members
Because of changes in sponsor regulations¹, conference attendance is expected to drop by 30%². This increasingly makes cross-event learning an essential asset for associations to attract members, share knowledge and increase revenue. The 5th Association Technology Report by Tagoras³ showed that while most associations offer educational online materials, only half of them set a formal strategy behind it. Creating and maintaining a learning portal that transcends the borders of educational events, requires a variety of actions and tools. Our Sales Executive Remco Kraai has a closer look at these challenges and provides steps and tools to successfully implement it.

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