For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? App users leave the app because they no longer see its use and the once active online community fades. The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it doesn’t take a dedicated team or much time to uphold your mobile community. Here are 3 steps that will help you to create year-round mobile buzz with minimal effort! Continue Reading ->
Capturing insights and real-time data is now easier, quicker and more effective then ever before: The latest update of our analytics platform* allows you to evaluate your impact and measure your event’s success, giving you the ability to make data-driven decisions backed by real numbers. Here is a quick round-up of our analytics’ possibilities and what we’ve improved:
Q&A sessions are part of most scientific and medical conferences these days, and widely popular amongst attendees. And that for a good reason: They give them the rare opportunity to ask questions directly to an expert and interact with the presentation content.
Yet, blindly choosing one attendee out of a big crowd has its pitfalls. While you as the organizer and the presenter can spend weeks preparing for a presentation, the Q&A session is largely out of your control. Questions can be random and or regarding subjects that are not interesting for a majority of the audience. This is why an “Ask” feature in your event app can make a big difference. Here, attendees can submit questions from their seats via a mobile app and send them to the podium. A moderator will then see the submitted questions and can choose which ones are answered by the presenter. Not only will this put you back in control, it will also allow attendees that don’t like to speak in front of an audience to ask their questions.
To make your Q&A a success, our Head of Customer Success Management Clara shares 3 questions that you should ask yourself when using the Ask feature of your mobile app.
Our client’s feedback is extremely important to us as it helps us to improve our apps and service. In the past months, we talked to many clients who planned smaller events or meetings and were overwhelmed by all the functionalities, features and options that our CMS has to offer. It was time for a change and today, we are happy to introduce you to the Event lite!* Now, you can choose: Would you like to create an app for a big conference or a smaller meeting? Continue Reading ->
The efficient allocation of event budget is a constant challenge for event organisers: Even though event budgets are expected to remain steady or even rise in the coming 12 months, more than 60% of event professionals name budgeting as their biggest challenge in 2018.¹ While the implementation of an event app is a must-have these days, the choice for the right app can make the all the difference! Why see your event app as an ad-hoc expense when it could be a long term revenue generator? Our CEO Jelmer van Ast shares 3 ways in which event apps will generate event budget.
A mobile event app offers obvious advantages for both you as an organiser as well as for your attendees. Yet, it is not easy to convince all of them of the benefits. Generating downloads can pose a challenge, even with an audience of mobile-savvy participants. So what to do? We share our 5 best tips to help you to ace your Event App Adoption. Continue Reading ->
A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.
2017 was a turbulent year for the world of event apps: After Apple left developers in shock by banning all templated apps, they conceded huge ground back to the industry and revised their guidelines in December. Now, all options are open again to choose a Society App, Event App or Vendor-branded Container App. But what differentiates these solutions? We prepared an overview to help you choose the perfect app for your conference, company or association.
In June 2017, Apple updated its App Store Review guidelines. New rules were added, banning all apps created from a commercialized template or app generation service. The changes stirred up a discussion about the scope of those guidelines and definition of templated apps. This week, Apple published an amended version of the guidelines in an attempt to clarify their intentions. We welcome these clarifications as they are in line with our initial interpretation and our vision of high-quality apps.
Medtech represents the medical technology industry in Europe. 2 Years ago, MedTech revised their code of ‘Code of Ethical Business Practice¹’. and added new rules for sponsorships and stricter regulations for events. Starting from January 2018, the new code will be binding for more than 11.000 member companies. Our CEO Jelmer van Ast had a closer look at the new guidelines and presents you the key changes.