In June 2017, Apple updated its App Store Review guidelines. New rules were added, banning all apps created from a commercialized template or app generation service. The changes stirred up a discussion about the scope of those guidelines and definition of templated apps. This week, Apple published an amended version of the guidelines in an attempt to clarify their intentions. We welcome these clarifications as they are in line with our initial interpretation and our vision of high-quality apps.
Medtech represents the medical technology industry in Europe. 2 Years ago, MedTech revised their code of ‘Code of Ethical Business Practice¹’. and added new rules for sponsorships and stricter regulations for events. Starting from January 2018, the new code will be binding for more than 11.000 member companies. Our CEO Jelmer van Ast had a closer look at the new guidelines and presents you the key changes.
The implementation of the updated Medtech code is near. Health-care companies, professionals, and associations have to brace themselves for a change! Medtech Europe represents the medical technology industry in Europe. It is an alliance of the two leading medical technology industry associations, EUCOMED and EDMA. Changes in the code are expected to greatly impact medical conferences. Our Sales Executive Remco Kraai had a look at the consequences and provides you with a comprehensive list of helpful resources from our blog.
With a constantly innovating world of knowledge events, associations are facing new challenges every day. How can organisations reach professionals and convince them to attend their events? Our CEO Jelmer van Ast zooms in on 3 current trends and provides some tips to address them successfully.
From our CTO Bjarni Gunnarsson
Conference apps offer a variety of analytics and data measurement options. With the amount of available data, it is important to select that data which is most relevant for your event and turn it into the knowledge that empowers your conference. Our CTO Bjarni Gunnarsson shares 5 tips to get the knowledge that will make a difference.
Data must do’s
1. Measurable objectives
The value of your event measurements and collected data, all depends on clear objectives. What are your most important event goals? How do these translate into KPIs and, most importantly, measurable objectives? If what you want to know is clear and connected to goals, the data and knowledge you collect will be valuable. If your measurements are not connected to goals or KPIs, they are, quite frankly, useless. Here is an example of a goal that is translated into a KPI and defined in measurable objectives. Event goal is to improve the impact of the knowledge shared at the event. This is translated in the KPI of improved interaction with event content. This is measured by the number of participants in Q&A sessions, the amount of notes on certain sessions that are placed in personal profiles, the number of abstracts & posters that were downloaded and shared and so on.
From our Sales Manager Sjoerd Bakx
With an increasing amount of available data at events, the measurement of Event ROI should be easy. Reality learns however that although most event planners have a reasonable sense of how attendees appreciated their event, a lot of event professionals and their clients are still experiencing difficulty in collecting the really valuable data. Data that can be accurately translated into the knowledge that benefits them. Our Sales Manager Sjoerd gives some valuable tips that empower your ROI knowledge, starting with event goals.
“Data collection is a nice technological extra for events, but the employment of data to significantly improve my event is limited.” For many event planners, this is the overall view they have on data and measuring event ROI. Fact is: measuring the right KPIs cannot just provide valuable insights, it can be one of the most important indicators for the success of your event and a basis for further improvement. By collecting the right data and translating it into knowledge, meeting designers can boost their events with more value for the same budget. By doing so they empower their future events.
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Meeting designers are facing a new challenge that has been added to their task list when organising an event: measuring Event ROI. With a big offer in technologies and the chance to measure just about everything, this task can turn out to be a time-consuming one. Our CEO Jelmer gives 3 quick tips to simplify your data collection and ultimately getting the knowledge that empowers your event.
From our Project Manager Clara Lluch
With extensive to-do lists event organisers have to be planners at heart. But even the best face the challenge of adding the production of their conference app, to their schedules. It is easy to underestimate the importance of its project timeline and therefore our project manager Clara Lluch gives 5 good reasons and tips to honour the app project timeline as well.
5 tips for a smooth app project
1. Trust the expert
Project managers of quality app suppliers customise the timeline of your app to your needs and general event planning. They take into account all facets, including app stores and promotion, and optimise your timeline to produce the best quality app. They advise you based on their expertise and moderate according to your wishes. So instead of an extra demand, see the app timeline as it is meant to be; support and service. Your conference app should be a joint project with your supplier with one shared goal; you as a happy client.
Associations usually see an engagement peak at the time of their yearly congress. The challenge is to keep that engagement constant, activating members year-round. A society app can be a great tool and our CEO Jelmer van Ast shares 3 reasons to start communicating 365 days a year through your society app.
Do you use your event app to communicate after your event? And what about before? It is great to see the engagement with members though your event app rise, but it is frustration to lose that engagement after your event ends. Therefore, the decision to start communicating with your app throughout the year, can prove to be very beneficial to your organisation.