Category: Member Engagement
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how to provide event sponsirs with the interaction they seek
How to provide event sponsors with the interaction they seek

how to provide event sponsors with the interaction they seekWith increasingly stricter sponsorship guidelines for events, medical and scientific associations are looking for new ways to offer their event sponsors the visibility they seek. Yet, visibility alone is not enough anymore: How can you enable your sponsors to interact with the attendees in an ethical manner, fostering qualitative engagements and knowledge exchange?

How can a congress app be of assistance?

For most societies and event organisers, their sponsors represent an important budget source for their conferences and educational events. But aside from budget, remember that your sponsors also bring expertise and innovation to your conference. The challenge is to bring these two together, in a way that moves away from plain advertising and towards knowledge exchange. Here’s how your conference app can help:

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Conference Compass - The App Marketing Checklist – A tool to make your Event App a success!
The App Marketing Checklist – A tool to make your Event App a Success

Conference Compass - The App Marketing Checklist – A tool to make your Event App a success!A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.

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3 Mobile Strategies to grow your Associations Membership

Have you ever thought about using your mobile event app as a membership product? Many associations struggle to communicate with their members throughout the year or to attract more professionals to membership rolls. Yet, the solution could be right in the palm of your (members) hands! Jelmer van Ast, founder and CEO of Conference Compass, gives you 3 easy strategies on how to employ your event app more strategically to attract new members and increase the value of your association’s membership altogether!

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Boost Your Association’s Membership Value Through Your Event App

In 2017, people spent nearly 3 hours per day on their mobile phones. And 85% of the time spent on phones was spent in apps, not in the browser! It is therefore no longer enough to offer your members a mobile responsive website. Native apps are the future and a must-have for every association. Jelmer van Ast shares 5 mobile strategies to attract new members and increase the value of your association’s membership!

 

 

 

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Use push notifications within your event app
6 clever ways to use push notifications with your event app

Use push notifications within your event app

Push notifications have become one of the most successful strategies for capturing and keeping app user attention. In fact, 44% of phone users have slept with their cell phone by their side so they didn’t miss a notification, signalling that they are open and ready to receive the right kind of messages¹. Your attendees are just the same: They are looking for a more engaging event experience and concrete reasons to interact with your app. Push notifications present a great way to keep attendees in the know with the most up-to-date information and can even help to generate revenue! Do you need some engaging notification ideas that go beyond the usual?  We prepared a list of clever ways to use the push notification feature of your event app.

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The Push Notification 101
Push Notifications 101
In the past years, push notifications grew in demand and importance as a channel for event organisers to communicate with and re-engage attendees. And that with good reason! As Ariel Seidman put it: “It’s hard to over-hype the power of mobile push notifications. For the first time in human history, you can tap almost two billion people on the shoulder and say “Hey, pay attention to this!”  If used well, push notifications will help you to achieve excitement and engagement among your attendees. Studies have shown that users that receive a push notification within the first 90 days after their first app open have 3x higher retention rates than those who do not!¹ But there’s still room for improvement: When asked if push notifications are helpful, only one in five respondents agreed.² Reason enough to have a closer look at the right methodology and best practices for push notifications.

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The new MedTech Europe Code: Consequences and how to master them

 

No attendees? No sponsors? No revenue?

The implementation of the updated Medtech code is near. Health-care companies, professionals, and associations have to brace themselves for a change! Medtech Europe represents the medical technology industry in Europe. It is an alliance of the two leading medical technology industry associations, EUCOMED and EDMA. Changes in the code are expected to greatly impact medical conferences. Our Sales Executive Remco Kraai had a look at the consequences and provides you with a comprehensive list of helpful resources from our blog.

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3 Features to give your attendees the learning opportunities they seek

Professionals attend conferences and to expand their knowledge and connect with like-minded people. But how can you as an event organiser provide them with accessible, relevant and engaging educational material? Event apps are gaining popularity and offer the technology and tools to maximise learning experiences. Our founder and CEO Jelmer van Ast presents you 3 app features that give attendees the learning opportunities they seek.

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Challenge: How to build an effective event learning strategy for your members
Because of changes in sponsor regulations¹, conference attendance is expected to drop by 30%². This increasingly makes cross-event learning an essential asset for associations to attract members, share knowledge and increase revenue. The 5th Association Technology Report by Tagoras³ showed that while most associations offer educational online materials, only half of them set a formal strategy behind it. Creating and maintaining a learning portal that transcends the borders of educational events, requires a variety of actions and tools. Our Sales Executive Remco Kraai has a closer look at these challenges and provides steps and tools to successfully implement it.

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