For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? App users leave the app because they no longer see its use and the once active online community fades. The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it doesn’t take a dedicated team or much time to uphold your mobile community. Here are 3 steps that will help you to create year-round mobile buzz with minimal effort! Continue Reading ->
With increasingly stricter sponsorship guidelines for events, medical and scientific associations are looking for new ways to offer their event sponsors the visibility they seek. Yet, visibility alone is not enough anymore: How can you enable your sponsors to interact with the attendees in an ethical manner, fostering qualitative engagements and knowledge exchange?
How can a congress app be of assistance?
For most societies and event organisers, their sponsors represent an important budget source for their conferences and educational events. But aside from budget, remember that your sponsors also bring expertise and innovation to your conference. The challenge is to bring these two together, in a way that moves away from plain advertising and towards knowledge exchange. Here’s how your conference app can help:
A mobile event app offers obvious advantages for both you as an organiser as well as for your attendees. Yet, it is not easy to convince all of them of the benefits. Generating downloads can pose a challenge, even with an audience of mobile-savvy participants. So what to do? We share our 5 best tips to help you to ace your Event App Adoption. Continue Reading ->
A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.
Have you ever thought about using your mobile event app as a membership product? Many associations struggle to communicate with their members throughout the year or to attract more professionals to membership rolls. Yet, the solution could be right in the palm of your (members) hands! Jelmer van Ast, founder and CEO of Conference Compass, gives you 3 easy strategies on how to employ your event app more strategically to attract new members and increase the value of your association’s membership altogether!
In 2017, people spent nearly 3 hours per day on their mobile phones. And 85% of the time spent on phones was spent in apps, not in the browser! It is therefore no longer enough to offer your members a mobile responsive website. Native apps are the future and a must-have for every association. Jelmer van Ast shares 5 mobile strategies to attract new members and increase the value of your association’s membership!
Push notifications have become one of the most successful strategies for capturing and keeping app user attention. In fact, 44% of phone users have slept with their cell phone by their side so they didn’t miss a notification, signalling that they are open and ready to receive the right kind of messages¹. Your attendees are just the same: They are looking for a more engaging event experience and concrete reasons to interact with your app. Push notifications present a great way to keep attendees in the know with the most up-to-date information and can even help to generate revenue! Do you need some engaging notification ideas that go beyond the usual? We prepared a list of clever ways to use the push notification feature of your event app.
The implementation of the updated Medtech code is near. Health-care companies, professionals, and associations have to brace themselves for a change! Medtech Europe represents the medical technology industry in Europe. It is an alliance of the two leading medical technology industry associations, EUCOMED and EDMA. Changes in the code are expected to greatly impact medical conferences. Our Sales Executive Remco Kraai had a look at the consequences and provides you with a comprehensive list of helpful resources from our blog.
Professionals attend conferences and to expand their knowledge and connect with like-minded people. But how can you as an event organiser provide them with accessible, relevant and engaging educational material? Event apps are gaining popularity and offer the technology and tools to maximise learning experiences. Our founder and CEO Jelmer van Ast presents you 3 app features that give attendees the learning opportunities they seek.