With a constantly innovating world of knowledge events, associations are facing new challenges every day. How can organisations reach professionals and convince them to attend their events? Our CEO Jelmer van Ast zooms in on 3 current trends and provides some tips to address them successfully.
Our clients tell us that one of the biggest challenges they are facing, is to engage the new professional generation of millennials with their association. Our CEO Jelmer van Ast shares three tips to make these mobile natives value your organisation by offering them the functionalities and benefits they are looking for.
From our Sales Executive Remco Kraai
One of the main themes of this year’s Associations World Congress, was the difficulty that associations experience in attracting millennials to their membership rolls. With the babyboom generation fading out and generation X in place, the future of associations depends on their success in attracting this largest generation to date.
Millennials don’t join, is an often heard argument in the discussion why associations are failing to attract the new generation of members. Fact is millennials do join, they are actually eager to, but they don’t join just because they should. They want to see clear value for their money spent and their invested time and associations are experiencing difficulty with offering those benefits in a way that is fitting and convincing.
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From our Project Manager Hasmig Mekking-Momdjian
Millennials are mobile natives and that means that the mobile tools you offer them, have to cater to their specific needs and interests. As an association this means that some features and app elements, that you might consider of less importance, are the exact opposite. Our Project Manager Hasmig Momdjian highlights 5 features and elements that are an absolute must in engaging your millennial (prospect) members and conference attendees.
App features to feature
One of the main reasons for millennial professionals to join an association is professional advancement. In order to achieve this, they want an option to network with peers and professional leaders in their field. Therefore, the opportunity to communicate with both, not just at an annual congress but throughout the year, is a feature that every association should incorporate in their mobile app. Don’t just offer the chat channel to offer peer-to-peer communication, but invite younger members by letting your big names in your industry host topical discussions on relevant subjects. Invite new members to suggest subjects as well.
From our Software Engineer Sander van der Burg
An event app is a great communication tool for event organisers and associations. The quality of the app depends on a good usability experience, which in turn depends greatly on the organisation of both the app content and the way in which communication tools are organised. While good app providers will assist in the correct in-app organisation, there are some things you can do yourself as well. Our Software Engineer Sander van der Burg gives 5 tips for great in-app communication.
5 tips to get communicative
1. Start with your structure
Before you can generate good communication about your event’s content, there has to be content to communicate about. The way in which this content is structured, is of high importance for the way it is received and used. So before you employ your app, start structuring your data and make sure you honour one global structure for everything. Take notice of sessions or presentations that you would like to highlight and organise your data in such a way that it includes these highlights in a logical way for your users to find them. If this sounds a bit technical, no worries, your app provider normally will provide a number of flexible data integration solutions and is there to advise you as well. Taking some time to consider a good structure of your content is very important though.
From our Sales Executive Remco Kraai
Associations face the challenge of turning the ad hoc interest in their association during the yearly event, into constant communication with their members 365 days a year. The step from a single event app to a society app can assist greatly and our Sales Executive Remco Kraai gives 5 practical examples that help you turn year-round.
Event organisers and associations most often only employ an event app for their yearly conference. By moving to a society app you have a tool that can incorporate all your events, seminars, courses and more. List them! The listing of all your activities gives you the possibility to showcase them across all users. This means that you can both promote your courses and smaller seminars to the visitors of your yearly congress, as well as market your yearly congress to the attendees of your courses and other small events.
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Event app features can offer true value that can, for example, increase your event’s engagement with 200%. While there are many to choose from, some are too important to miss out on. Our CEO Jelmer van Ast shares his 3 must-have features and explains which value they offer in order to give some clarity.
Which of the features of your event app do you employ? With many features to choose from, lots of organisations under-use the possibilities of their event app. As the offer of app features can be a little overwhelming and some might seem too ambitious, it is good to know which features offer which benefits. The successful employment of your app can greatly increase the impact of your event.
From our Software Engineer Yiannis Tsirikoglou
For congress organisers it’s becoming increasingly important to let their delegates really engage with their event content. Our Software Engineer Yiannis Tsirikoglou gives 5 tips to socialise.
How to socialise with your mobile event app
1. Sharing is caring
The key to knowledge exchange lies in the “exchange” a.k.a. sharing. So make sure your programme content is easily sharable in your congress app. The integration of a social media feed is great, but knowledge exchange asks for more than personal comments alone! Sessions, speaker profiles, abstracts & presentations, make sure that they have a share button. Preferably one that not only directs to social media, but to other channels such as emails and chat as well.