The efficient allocation of event budget is a constant challenge for event organisers: Even though event budgets are expected to remain steady or even rise in the coming 12 months, more than 60% of event professionals name budgeting as their biggest challenge in 2018.¹ While the implementation of an event app is a must-have these days, the choice for the right app can make the all the difference! Why see your event app as an ad-hoc expense when it could be a long term revenue generator? Our CEO Jelmer van Ast shares 3 ways in which event apps will generate event budget.
A mobile event app offers obvious advantages for both you as an organiser as well as for your attendees. Yet, it is not easy to convince all of them of the benefits. Generating downloads can pose a challenge, even with an audience of mobile-savvy participants. So what to do? We share our 5 best tips to help you to ace your Event App Adoption. Continue Reading ->
A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.
Have you ever thought about using your mobile event app as a membership product? Many associations struggle to communicate with their members throughout the year or to attract more professionals to membership rolls. Yet, the solution could be right in the palm of your (members) hands! Jelmer van Ast, founder and CEO of Conference Compass, gives you 3 easy strategies on how to employ your event app more strategically to attract new members and increase the value of your association’s membership altogether!
The General Data Protection Regulation (GDPR) will not only affect the way that organisers are planning events, but also the event technology they use! Event apps are used at almost every event today and process a lot of personal data. It is therefore important to know everything there is to know about the GDPR and event apps before the regulation comes into full force on the 25th of May. In this video, our CEO Jelmer van Ast will inform you about the upcoming changes – so you can look confident into the future.
There is a lot that meeting planners and associations need to worry about when it comes to the upcoming General Data Protection Regulation (GDPR), but their event app shouldn’t be one of them! We guarantee all our clients our best effort to be GDPR compliant. To find out what exactly this includes, our CEO Jelmer van Ast answers the most asked questions about the compliance of our apps and services.
Push notifications have become one of the most successful strategies for capturing and keeping app user attention. In fact, 44% of phone users have slept with their cell phone by their side so they didn’t miss a notification, signalling that they are open and ready to receive the right kind of messages¹. Your attendees are just the same: They are looking for a more engaging event experience and concrete reasons to interact with your app. Push notifications present a great way to keep attendees in the know with the most up-to-date information and can even help to generate revenue! Do you need some engaging notification ideas that go beyond the usual? We prepared a list of clever ways to use the push notification feature of your event app.
In December 2017, Apple conceded huge ground back to the event & app industry and rephrased their disputed App Store guidelines. The new guidelines confirmed that stand-alone event apps are alive and well. A relief for event organisers, since branded events apps offer significant branding and custom functionality-related benefits. Our founder and CEO Jelmer van Ast shares the key benefits of branded event apps with you.
2017 was a turbulent year for the world of event apps: After Apple left developers in shock by banning all templated apps, they conceded huge ground back to the industry and revised their guidelines in December. Now, all options are open again to choose a Society App, Event App or Vendor-branded Container App. But what differentiates these solutions? We prepared an overview to help you choose the perfect app for your conference, company or association.