Medtech represents the medical technology industry in Europe. 2 Years ago, MedTech revised their code of ‘Code of Ethical Business Practice¹’. and added new rules for sponsorships and stricter regulations for events. Starting from January 2018, the new code will be binding for more than 11.000 member companies. Our CEO Jelmer van Ast had a closer look at the new guidelines and presents you the key changes.
Professionals attend conferences and to expand their knowledge and connect with like-minded people. But how can you as an event organiser provide them with accessible, relevant and engaging educational material? Event apps are gaining popularity and offer the technology and tools to maximise learning experiences. Our founder and CEO Jelmer van Ast presents you 3 app features that give attendees the learning opportunities they seek.
With the adaptation of ethical guidelines, the times of bold advertising on knowledge events are over. Still, sponsors are eager to share their expertise and looking for alternative ways to grab the attention of attendees. But how can you enable your sponsors to communicate their value while honouring the new regulations? Our Sales Manager Sjoerd offers a closer look at the possibilities and presents solutions for you and your sponsors.
The update of the ethical regulations resulted in a strict separation of the scientific and sponsored programme. Event sponsors moved away from plain advertising, goodie bags and big banners and towards knowledge sharing. This posed a challenge for many event organisers in providing sponsors with the attention they deserve.
Knowledge events tend to have an extensive programme. Scouting for beneficial tracks, keeping an overview over session times or organising notes can be challenging and time-consuming. Attendees want your programme schedule to be tailored to their needs. Luckily, event apps offer practical solutions. With a My Programme feature, delegates select their preferred sessions and speakers. The app presents a personalised programme that synchronises with all logged-in devices. Furthermore, delegates are able to take notes about the sessions or certain speakers. The programme, as well as the notes, can be shared with colleagues via email, message or social media.
With a constantly innovating world of knowledge events, associations are facing new challenges every day. How can organisations reach professionals and convince them to attend their events? Our CEO Jelmer van Ast zooms in on 3 current trends and provides some tips to address them successfully.
The accurate translation and organisation of your event programme and data in your app doesn’t have to be as challenging as it sounds: Our CEO Jelmer van Ast lays out 5 steps that will guarantee a successful organisation of your event content in your app.
From our CTO Bjarni Gunnarsson
Conference apps offer a variety of analytics and data measurement options. With the amount of available data, it is important to select that data which is most relevant for your event and turn it into the knowledge that empowers your conference. Our CTO Bjarni Gunnarsson shares 5 tips to get the knowledge that will make a difference.
Data must do’s
1. Measurable objectives
The value of your event measurements and collected data, all depends on clear objectives. What are your most important event goals? How do these translate into KPIs and, most importantly, measurable objectives? If what you want to know is clear and connected to goals, the data and knowledge you collect will be valuable. If your measurements are not connected to goals or KPIs, they are, quite frankly, useless. Here is an example of a goal that is translated into a KPI and defined in measurable objectives. Event goal is to improve the impact of the knowledge shared at the event. This is translated in the KPI of improved interaction with event content. This is measured by the number of participants in Q&A sessions, the amount of notes on certain sessions that are placed in personal profiles, the number of abstracts & posters that were downloaded and shared and so on.
From our Sales Manager Sjoerd Bakx
With an increasing amount of available data at events, the measurement of Event ROI should be easy. Reality learns however that although most event planners have a reasonable sense of how attendees appreciated their event, a lot of event professionals and their clients are still experiencing difficulty in collecting the really valuable data. Data that can be accurately translated into the knowledge that benefits them. Our Sales Manager Sjoerd gives some valuable tips that empower your ROI knowledge, starting with event goals.
“Data collection is a nice technological extra for events, but the employment of data to significantly improve my event is limited.” For many event planners, this is the overall view they have on data and measuring event ROI. Fact is: measuring the right KPIs cannot just provide valuable insights, it can be one of the most important indicators for the success of your event and a basis for further improvement. By collecting the right data and translating it into knowledge, meeting designers can boost their events with more value for the same budget. By doing so they empower their future events.
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Meeting designers are facing a new challenge that has been added to their task list when organising an event: measuring Event ROI. With a big offer in technologies and the chance to measure just about everything, this task can turn out to be a time-consuming one. Our CEO Jelmer gives 3 quick tips to simplify your data collection and ultimately getting the knowledge that empowers your event.