With a constantly innovating world of knowledge events, associations are facing new challenges every day. How can organisations reach professionals and convince them to attend their events? Our CEO Jelmer van Ast zooms in on 3 current trends and provides some tips to address them successfully.
The accurate translation and organisation of your event programme and data in your app doesn’t have to be as challenging as it sounds: Our CEO Jelmer van Ast lays out 5 steps that will guarantee a successful organisation of your event content in your app.
From our CTO Bjarni Gunnarsson
Conference apps offer a variety of analytics and data measurement options. With the amount of available data, it is important to select that data which is most relevant for your event and turn it into the knowledge that empowers your conference. Our CTO Bjarni Gunnarsson shares 5 tips to get the knowledge that will make a difference.
Data must do’s
1. Measurable objectives
The value of your event measurements and collected data, all depends on clear objectives. What are your most important event goals? How do these translate into KPIs and, most importantly, measurable objectives? If what you want to know is clear and connected to goals, the data and knowledge you collect will be valuable. If your measurements are not connected to goals or KPIs, they are, quite frankly, useless. Here is an example of a goal that is translated into a KPI and defined in measurable objectives. Event goal is to improve the impact of the knowledge shared at the event. This is translated in the KPI of improved interaction with event content. This is measured by the number of participants in Q&A sessions, the amount of notes on certain sessions that are placed in personal profiles, the number of abstracts & posters that were downloaded and shared and so on.
From our Sales Manager Sjoerd Bakx
With an increasing amount of available data at events, the measurement of Event ROI should be easy. Reality learns however that although most event planners have a reasonable sense of how attendees appreciated their event, a lot of event professionals and their clients are still experiencing difficulty in collecting the really valuable data. Data that can be accurately translated into the knowledge that benefits them. Our Sales Manager Sjoerd gives some valuable tips that empower your ROI knowledge, starting with event goals.
“Data collection is a nice technological extra for events, but the employment of data to significantly improve my event is limited.” For many event planners, this is the overall view they have on data and measuring event ROI. Fact is: measuring the right KPIs cannot just provide valuable insights, it can be one of the most important indicators for the success of your event and a basis for further improvement. By collecting the right data and translating it into knowledge, meeting designers can boost their events with more value for the same budget. By doing so they empower their future events.
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Meeting designers are facing a new challenge that has been added to their task list when organising an event: measuring Event ROI. With a big offer in technologies and the chance to measure just about everything, this task can turn out to be a time-consuming one. Our CEO Jelmer gives 3 quick tips to simplify your data collection and ultimately getting the knowledge that empowers your event.
Our clients tell us that one of the biggest challenges they are facing, is to engage the new professional generation of millennials with their association. Our CEO Jelmer van Ast shares three tips to make these mobile natives value your organisation by offering them the functionalities and benefits they are looking for.
From our Sales Executive Remco Kraai
One of the main themes of this year’s Associations World Congress, was the difficulty that associations experience in attracting millennials to their membership rolls. With the babyboom generation fading out and generation X in place, the future of associations depends on their success in attracting this largest generation to date.
Millennials don’t join, is an often heard argument in the discussion why associations are failing to attract the new generation of members. Fact is millennials do join, they are actually eager to, but they don’t join just because they should. They want to see clear value for their money spent and their invested time and associations are experiencing difficulty with offering those benefits in a way that is fitting and convincing.
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From our Project Manager Hasmig Mekking-Momdjian
Millennials are mobile natives and that means that the mobile tools you offer them, have to cater to their specific needs and interests. As an association this means that some features and app elements, that you might consider of less importance, are the exact opposite. Our Project Manager Hasmig Momdjian highlights 5 features and elements that are an absolute must in engaging your millennial (prospect) members and conference attendees.
App features to feature
One of the main reasons for millennial professionals to join an association is professional advancement. In order to achieve this, they want an option to network with peers and professional leaders in their field. Therefore, the opportunity to communicate with both, not just at an annual congress but throughout the year, is a feature that every association should incorporate in their mobile app. Don’t just offer the chat channel to offer peer-to-peer communication, but invite younger members by letting your big names in your industry host topical discussions on relevant subjects. Invite new members to suggest subjects as well.
From our Sales Manager Sjoerd Bakx
The upgrade from a single or a multi-event app to a society app offers great solutions for the challenges faced by national and international associations. Our Sales Manager Sjoerd Bakx shares 3 tips to make associations and societies fully benefit from their society app.
Non-stop mobile benefits
1. Mobile identity
Associations and societies have a tendency to change regularly between suppliers for mobile and online tools. This both because different tools offer different functions that can’t always be combined, as well as for the simple reason that the PCO’s of their annual congress change depending on the location. Ultimately this results in a constantly changing mobile identity. This practice does not benefit the recognition and usability experienced by members and it makes the investment in tools such as conference apps one whose ROI is limited. Continue Reading ->