Our clients tell us that one of the biggest challenges they are facing, is to engage the new professional generation of millennials with their association. Our CEO Jelmer van Ast shares three tips to make these mobile natives value your organisation by offering them the functionalities and benefits they are looking for.
From our Sales Executive Remco Kraai
One of the main themes of this year’s Associations World Congress, was the difficulty that associations experience in attracting millennials to their membership rolls. With the babyboom generation fading out and generation X in place, the future of associations depends on their success in attracting this largest generation to date.
Millennials don’t join, is an often heard argument in the discussion why associations are failing to attract the new generation of members. Fact is millennials do join, they are actually eager to, but they don’t join just because they should. They want to see clear value for their money spent and their invested time and associations are experiencing difficulty with offering those benefits in a way that is fitting and convincing.
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From our Project Manager Hasmig Mekking-Momdjian
Millennials are mobile natives and that means that the mobile tools you offer them, have to cater to their specific needs and interests. As an association this means that some features and app elements, that you might consider of less importance, are the exact opposite. Our Project Manager Hasmig Momdjian highlights 5 features and elements that are an absolute must in engaging your millennial (prospect) members and conference attendees.
App features to feature
One of the main reasons for millennial professionals to join an association is professional advancement. In order to achieve this, they want an option to network with peers and professional leaders in their field. Therefore, the opportunity to communicate with both, not just at an annual congress but throughout the year, is a feature that every association should incorporate in their mobile app. Don’t just offer the chat channel to offer peer-to-peer communication, but invite younger members by letting your big names in your industry host topical discussions on relevant subjects. Invite new members to suggest subjects as well.
From our Sales Manager Sjoerd Bakx
The upgrade from a single or a multi-event app to a society app offers great solutions for the challenges faced by national and international associations. Our Sales Manager Sjoerd Bakx shares 3 tips to make associations and societies fully benefit from their society app.
Non-stop mobile benefits
1. Mobile identity
Associations and societies have a tendency to change regularly between suppliers for mobile and online tools. This both because different tools offer different functions that can’t always be combined, as well as for the simple reason that the PCO’s of their annual congress change depending on the location. Ultimately this results in a constantly changing mobile identity. This practice does not benefit the recognition and usability experienced by members and it makes the investment in tools such as conference apps one whose ROI is limited. Continue Reading ->
With a wide array in the offers of event and congress apps, it can be a challenge to find the supplier that is right for your organisation, and ultimately purchase the event app that meets your needs. Here are 5 points to consider when looking for the right app and app supplier.
Questions for you and your app supplier
1. What is your main app goal?
To find an app supplier and congress app that will make you happy, it is important to clearly formulate which goal it is, that you want to achieve by employing an app? Do you want to simply turn your programme digital or do you want to use your app to generate more business for your exhibitors? A lot of providers and their apps will tend to multiple goals, but make sure they specialise in your main one.
From our Project Manager Clara Lluch
With extensive to-do lists event organisers have to be planners at heart. But even the best face the challenge of adding the production of their conference app, to their schedules. It is easy to underestimate the importance of its project timeline and therefore our project manager Clara Lluch gives 5 good reasons and tips to honour the app project timeline as well.
5 tips for a smooth app project
1. Trust the expert
Project managers of quality app suppliers customise the timeline of your app to your needs and general event planning. They take into account all facets, including app stores and promotion, and optimise your timeline to produce the best quality app. They advise you based on their expertise and moderate according to your wishes. So instead of an extra demand, see the app timeline as it is meant to be; support and service. Your conference app should be a joint project with your supplier with one shared goal; you as a happy client.
From our Software Engineer Sander van der Burg
An event app is a great communication tool for event organisers and associations. The quality of the app depends on a good usability experience, which in turn depends greatly on the organisation of both the app content and the way in which communication tools are organised. While good app providers will assist in the correct in-app organisation, there are some things you can do yourself as well. Our Software Engineer Sander van der Burg gives 5 tips for great in-app communication.
5 tips to get communicative
1. Start with your structure
Before you can generate good communication about your event’s content, there has to be content to communicate about. The way in which this content is structured, is of high importance for the way it is received and used. So before you employ your app, start structuring your data and make sure you honour one global structure for everything. Take notice of sessions or presentations that you would like to highlight and organise your data in such a way that it includes these highlights in a logical way for your users to find them. If this sounds a bit technical, no worries, your app provider normally will provide a number of flexible data integration solutions and is there to advise you as well. Taking some time to consider a good structure of your content is very important though.
From our Sales Executive Remco Kraai
Associations face the challenge of turning the ad hoc interest in their association during the yearly event, into constant communication with their members 365 days a year. The step from a single event app to a society app can assist greatly and our Sales Executive Remco Kraai gives 5 practical examples that help you turn year-round.
Event organisers and associations most often only employ an event app for their yearly conference. By moving to a society app you have a tool that can incorporate all your events, seminars, courses and more. List them! The listing of all your activities gives you the possibility to showcase them across all users. This means that you can both promote your courses and smaller seminars to the visitors of your yearly congress, as well as market your yearly congress to the attendees of your courses and other small events.
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From our Project Manager Hasmig Momdjian
The rating feature in event apps often does not receive the credit it deserves. Our Project Manager Hasmig Momdjian gives 5 tips to make its use benefit your event and association.
5 reasons to love rating
1. Support your award program
At most conferences there is some sort of award ceremony honouring the best presentations and posters of the event. By employing the rate feature and promoting it, chances are you are about to receive many more reactions from your delegates than by using a traditional form.
Employing an event app for your congress or conference is an absolute must in the current mobile era. The success of your congress app does depend on the number of downloads by your event attendees. The more people download the app, the more impact your app and your organisation will have. Aiming for more app downloads, our CEO Jelmer van Ast shares 3 tips to market your app to your delegates.
How do you stimulate the downloading and use of your congress app? Having a dedicated app for your event or organisation is great, but your attendees and members need to download it in order to benefit from its functionalities. The successful marketing of your app is therefore important for optimal mobile impact.