Push notifications are a great feature of event apps to promote event content and important announcements. Their value is dependent on effective use however. Aiming for better impact and positive reactions our CEO Jelmer van Ast shares 3 tips to employ them optimally.
Push notifications are one of the most searched for event app features. They form a very direct and powerful promotion tool. By downloading the event app and allowing push messages, delegates offer a personal and therefore sensitive communication channel that can work great, but runs the risk of annoying delegates when not used correctly.