In today’s digital era, people have the chance to be connected with each other at all times through their smartphones and tablets. Some years ago, when this trend was starting, many wondered if this would mean the end of professional events where people come together physically, rather than digitally. We can now safely say that this has not happened. But why is it that people still prefer to go to events? Why do people still decide to make the investment in time and money to travel to events?