2017 was a turbulent year for the world of event apps: After Apple left developers in shock by banning all templated apps, they conceded huge ground back to the industry and revised their guidelines in December. Now, all options are open again to choose a Society App, Event App or Vendor-branded Container App. But what differentiates these solutions? We prepared an overview to help you choose the perfect app for your conference, company or association.
Knowledge events tend to have an extensive programme. Scouting for beneficial tracks, keeping an overview over session times or organising notes can be challenging and time-consuming. Attendees want your programme schedule to be tailored to their needs. Luckily, event apps offer practical solutions. With a My Programme feature, delegates select their preferred sessions and speakers. The app presents a personalised programme that synchronises with all logged-in devices. Furthermore, delegates are able to take notes about the sessions or certain speakers. The programme, as well as the notes, can be shared with colleagues via email, message or social media.
As a specialised app developer for medical and scientific events, Conference Compass has created a customisable app solution that addresses the specific challenges and needs of national and international associations. With the Society App, associations can now move from a single event app and beyond a multi-event app by connecting events, journals & year-round activities on one mobile platform.
One-stop mobile portal
Mobile is leading and the need to build and activate a mobile community is evident. The new Society App lets associations build, reach and activate their mobile community before, during and beyond their events. The app enables associations to reach out to their mobile members 365 days a year and functions as a central communication channel for all activities by showcasing the most important society assets, such as journals and courses.
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How do you keep the engagement of your annual congress alive after it ends? Which channels do you use to promote your focused seminars to your course participants and vice versa? A couple of questions that can be answered by upgrading your conference app to a society app. Our CEO Jelmer van Ast shares 3 reasons why upgrading your mobile presence can be very beneficial to your association.
From our Sales Manager Sjoerd Bakx
The upgrade from a single or a multi-event app to a society app offers great solutions for the challenges faced by national and international associations. Our Sales Manager Sjoerd Bakx shares 3 tips to make associations and societies fully benefit from their society app.
Non-stop mobile benefits
1. Mobile identity
Associations and societies have a tendency to change regularly between suppliers for mobile and online tools. This both because different tools offer different functions that can’t always be combined, as well as for the simple reason that the PCO’s of their annual congress change depending on the location. Ultimately this results in a constantly changing mobile identity. This practice does not benefit the recognition and usability experienced by members and it makes the investment in tools such as conference apps one whose ROI is limited. Continue Reading ->
From our Sales Manager Sjoerd Bakx
The decision whether to invest in a low-cost web-based app or a more costly native app, is a big question mark for many event planners. There are many factors involved, but the main difference lies in the specific functions your app will need, in order to satisfy your end-users and reach your event goals. Our Sales Manager Sjoerd Bakx shares 5 reasons why an investment in a native app could be the better one to make.
Make your app investment last
1. Stability & usability
The biggest advantage of a native app is its stability and usability. While native apps do ask for some space on the device, the fact that they function independently of the quality of Wi-Fi, can prove to be a huge plus. This firstly means that costs for extra Wi-Fi bandwidth can be avoided. Of course you will need to provide a quality connection for delegates to download the app from the different app stores. However, this is a completely different story, then the extra investment that is needed to provide the high bandwidth that is necessary for web-based apps to function as a whole. Stability and the overall usability of native apps with more sophisticated features therefore still offer a big advantage.
When looking for the right app supplier for your event app, there is a good way to differentiate between the offers; the service that is provided. Your app project should be smooth and the app it produces should live up to your expectations. The project manager of your app provider should therefore be your right hand in the process. Our CEO Jelmer van Ast shares his view on which traits a good app project manager should have.
Does your app project manager ask the right questions? Is he or she able to translate your needs into great app features? The success of your event app starts at its production process and your project manager is there to advise, guide and assist you in the shared goal of getting you the app your organisation deserves.
Associations usually see an engagement peak at the time of their yearly congress. The challenge is to keep that engagement constant, activating members year-round. A society app can be a great tool and our CEO Jelmer van Ast shares 3 reasons to start communicating 365 days a year through your society app.
Do you use your event app to communicate after your event? And what about before? It is great to see the engagement with members though your event app rise, but it is frustration to lose that engagement after your event ends. Therefore, the decision to start communicating with your app throughout the year, can prove to be very beneficial to your organisation.
From our Sales Executive Remco Kraai
International and national associations face the challenge to grow and activate their mobile communities. The move from a single event app towards a year-round society app can prove to be of great value in reaching these and other yearly goals. Our Sales Executive Remco Kraai gives 5 clear examples of where a society app can benefit associations, their members and their industry sponsors.
Keep your users close
One of the most evident benefits is the fact that users of a single event app are more often than not lost after the event. They simply uninstall the app as they no longer see its use.
What are the KPI’s for your next congress and is your strategy to succeed mobile proof? Societies and associations are looking for more ways to further increase the value of their conferences and events. The use of the right society app is proving to be a great option. Offering value beyond a single event and assisting in the continuous facilitation of knowledge exchange to your members.
Four questions to ask yourself when choosing a society app
The questions asked when considering the use of a conference app have evolved from; Should we use an app? To; How can we use our app to offer more value all year round? High quality apps are constantly evolving, aiming to be beneficial beyond a single event use. Great apps share a goal with the medical societies and scientific associations they service; the facilitation of continuous knowledge sharing.
When choosing a society app it is therefore good to make sure that the following four elements of knowledge sharing are supported by your app as successful knowledge sharing requires:
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