With many in-app opportunities that offer exposure, interaction and insights to your sponsors, it is crucial to know which features offer which benefits to them. By doing so, you can include the right options in your sponsor packages and generate additional revenue for your event. Our head of project management Clara Lluch shares 5 tips for a smooth and efficient in-app sponsor promotion.
With increasingly stricter sponsorship guidelines for events, medical and scientific associations are looking for new ways to offer their event sponsors the visibility they seek. Yet, visibility alone is not enough anymore: How can you enable your sponsors to interact with the attendees in an ethical manner, fostering qualitative engagements and knowledge exchange?
How can a congress app be of assistance?
For most societies and event organisers, their sponsors represent an important budget source for their conferences and educational events. But aside from budget, remember that your sponsors also bring expertise and innovation to your conference. The challenge is to bring these two together, in a way that moves away from plain advertising and towards knowledge exchange. Here’s how your conference app can help:
Medtech represents the medical technology industry in Europe. 2 Years ago, MedTech revised their code of ‘Code of Ethical Business Practice¹’. and added new rules for sponsorships and stricter regulations for events. Starting from January 2018, the new code will be binding for more than 11.000 member companies. Our CEO Jelmer van Ast had a closer look at the new guidelines and presents you the key changes.
The implementation of the updated Medtech code is near. Health-care companies, professionals, and associations have to brace themselves for a change! Medtech Europe represents the medical technology industry in Europe. It is an alliance of the two leading medical technology industry associations, EUCOMED and EDMA. Changes in the code are expected to greatly impact medical conferences. Our Sales Executive Remco Kraai had a look at the consequences and provides you with a comprehensive list of helpful resources from our blog.
How do you let your event sponsors communicate to your delegates? Does it involve a simple message or do you facilitate a conversation? What do the stricter ethical guidelines mean for the future role of the industry at medical and scientific events and how can a congress app assist associations and their sponsors in evolving from a commercial message to a scientific dialogue? Conference Compass’ Jelmer van Ast and Annabelle de Clippeleir touch upon some key points.
Hosting a conference or event can be an expensive undertaking with much of the budget allocated to the venue, the program, catering and publicity. Sometimes this budget does not allow the extra investment for an event app; a must-have for the current day tech savvy attendee. What many forget is that an event app can be an ideal channel to attract sponsors. An event app is widely used during an event and at Conference Compass there are many different ways to highlight and showcase a sponsor, each with its own sponsor benefits and revenue possibilities.
Before you set out to secure sponsors, it is important to set goals and limitations; how much revenue are you aiming for and how much say do you want to give a certain sponsor. We have created a comprehensive list of sponsor opportunities within a Conference Compass event app that you can use to attract and secure sponsors for your event.
It’s easy to see what the value of a conference app is for your organisation and your attendees. You get a better way to interact with your attendees and they get a better way to interact with your conference. But what’s it in for your sponsors? Quite a bit.