2017 was a turbulent year for the world of event apps: After Apple left developers in shock by banning all templated apps, they conceded huge ground back to the industry and revised their guidelines in December. Now, all options are open again to choose a Society App, Event App or Vendor-branded Container App. But what differentiates these solutions? We prepared an overview to help you choose the perfect app for your conference, company or association.
Are Templated, Client-Branded Apps Allowed?
Yes. The new App Store Guidelines allow templated apps if they (1) provide unique customer experiences and (2) are submitted directly by the provider of the app’s content. Companies who wish to publish a branded app need a Developer account and submit the apps on their own. An Apple Developer account costs $99/year and a Google Play Developer account $25 (one time). Make sure that your event app provider can assist you in setting up these accounts and in summiting your app (We offer this service at no additional cost as part of each branded app project).
The Review Process
After the submission to the App Store, your app will have to pass a number of software checks and then be reviewed by an App Store team member. This process takes about 2 days (Click here for up-to-date times). Should Apple find your app to be not unique enough, it will be denied and you need to make the necessary changes before resubmitting the app. Common reasons for rejections can be found here. Apps submitted to the Google Play Store or within a vendor-branded container app are published immediately.
The Event App Solutions
|Client branded container app||Client branded event app
||Vendor branded container app
|Best suited for||Associations that are looking for a year-round platform which connects all their events, content & activities||Scientific & medical events with sophisticated programmes that are looking for a branded app with great support||Smaller events that are looking for a budget-friendly, yet feature-rich option|
|App Name||Your organization’s name||Your event’s name||Conferences – By CC|
|App Icon||Your organization’s logo||Your event’s logo||Conference Compass logo|
|Events||Multiple, all yours||One||Multiple, by different organisers|
|Developer Account needed||Yes||Yes||No|
|Publishing time||App Store: 2 days
Play Store: Immediately
Events within the app: Immediately
|App Store: 2 days
Play Store: Immediately
|Accessibility||Search for association/company name in App Store||Search for event name in App Store||Search “Conferences – By CC’’ in App Store. Then search for event name within the app.|
|Custom integrations possible||Yes||Yes||Limited|
|In-app design||Custom branded||Custom branded||Limited branding options|
|Costs||Initial costs higher
Costs per event decrease with every added event
Find more detailed information about the features and functions of the packages here.
It is up to you!
Are you still doubting which solution would suit your event most? No worries – our experts have advised and helped many clients to find the perfect app for their needs. Contact us using the form below for a free consultation or ask us your questions via our chat (bottom right corner) or our email address: firstname.lastname@example.org.