The last years have seen a major growth in the development of event mobile apps and the range of features on offer. As the technology evolves, we are continuously working to provide new features to improve connectivity and convenience. Better social media integration, networking, messaging capabilities and interactive sessions are just a few of the newer functions we have been working on. Event organizers are always interested in adding more possibilities to the app, but it’s important to see which features users actually find most useful.
At Conference Compass, we have gathered analytical data from more than 250 of our event apps and more than 100,000 users. From this data, we can reveal the top 5 most used features in our apps. It is interesting to see that users focus mostly on fundamental features but with some added interactive capabilities
1. Schedule or event program browsing
The core function of an event app is to offer a browsable event program. Essentially, an event app should replace the printed books which were needed to inform attendees of the program. Being able to easily browse the program by day, and view all of the detailed information of each session or presentation, makes this the top utilized app feature.
2. Schedule or event search
A mobile event app allows users to search the entire app by simply entering what they are looking for. Although the “search” function doesn’t seem particularly spectacular, searching an event program and getting an instant result is simply not possible in print. This makes it one of the most used and welcome features of our event apps.
3. Personal event schedule
Attendees can create their own personalized schedule, making their visit more streamlined and organized. Users can receive notifications when the next important session is about to begin, take notes within the app, and mark favorite speakers and exhibitors. Taking the event program to another level by allowing users to do more with the information, this is another highly utilized feature.
4. Floor plan
Floor plans or maps have been around forever but within an event app, these floor plans have become digital and interactive. One can now easily locate a presentation, poster or a company on the floor plan and quickly access all the related information about these elements.
5. Announcements & news
Event apps give organizers the opportunity to send out news or notifications about the program, the event or other various subjects. These “news updates” are being seen as relevant and interesting, keeping users informed and connected. This feature always turns up high in the analytical ranking.
Of course, there are many additional features being utilized in the app. But because time and the attention span of the user is limited, our data reveals that a set of core features are the most crucial in helping attendees navigate an event. Those key features should form a solid basis for the app, with all other features building upon that.
Event organizers are often highly focused on adding the newer features, such as twitter integration and networking, or providing more and more content in the app. As every event has a specific audience, it is wise to study the analytics of your event app to see where focus should be placed and what improvements can be made that truly benefit the users and increase engagement.