What are push notifications?
Getting the opt-in
Once you’ve gotten users to opt-in, you’ll be able to interact and engage with them in an intimate, personalised way. But don’t mistake push notifications for emails or tweets: The content of your message has to be relevant and worth the read. Only send notifications of important information that your attendees need to know, not for newsletters or comments. If you are sending out notifications that are not interesting to at least the majority of your attendees, you run the risk of people turning them off and not reading any messages in the future.
Short and eye-catching messages are a must to grab your audience’s attention. Many attendees might not open the notification, but read the message on the lock screen. Messages like “Join us for Lunch in the Main Hall!” are sure to be understood immediately and are valued by your attendees. If you have a long message to send, make your most important point in the first line. That way, you get your message across even if attendees don’t read the entire message. Make sure to include a link in the message behind the notification that guides the user to the specific screen relevant to the notification you just sent, like further information about a session.
The right timing
If you are constantly bombarded with messages, you can easily grow tired of it or get annoyed. It is difficult to pinpoint the perfect amount, but studies lean towards the fewer notifications, the better. Fortunately, users are more open towards notifications during such intense times as conferences or events, provided that the update is relevant. Overusing your push power will destroy your event app adoption. When you send your notification, have an eye on the time and programme of your event. No attendee wants to be interrupted during a keynote presentation or at 6 in the morning. Use times such as breakfast or lunch breaks to communicate with your attendees. The easiest way to do so is by scheduling your messages in advance and let your app do the rest! Last but not least: Re-engage your audience after the event and bring them back into the app by notifying them about open post-event surveys or new content.