Conferences and their technologies have developed in the past year and the changes affected the way we view, plan and experience conferences. While certain trends are bound to stay, some technologies will see major updates in 2019. We asked our team about their predictions and trends for the coming year, and here are their answers:
2 months ago, we introduced a new set of features that made it easier for attendees to network, meet up and stay connected throughout the year. To make these networking features even more effective, our developers connected them with another powerful tool: Push notifications. Now, your attendees will never miss a new contact, meeting or chat message again*. Here’s how it works.
It was a year we won’t forget: From new laws and changing guidelines to innovative technologies, a lot happened in 2018. As another year passed by, changes in the event industry affected the way we view, plan and experience conferences. We asked our team about some of the biggest changes and news in 2018, and here are their answers:
This month, we are bringing new updates* to one of our favourite tools: The Eureka Ask feature. We like this tool so much because if gives the audience the opportunity to take part in a presentation and to raise their questions, but in a way that keeps you in control. To make the experience for the attendees and you as the organiser even better, we now let app users know whenever there are new questions, so they don’t have to leave the Ask screen. Furthermore, all question- and like-updates are now happening in real time, so you won’t miss anything.
Did you know that videos are processed 60,000x faster in the brain than text? Not only that: We are also programmed to retain visual content better. Studies have shown that the average viewer remembers 95% of a message when it is watched, whereas only 10% when read*. Reason enough for us to spend the past weeks creating a video about the Society App, in which we show you the clear design, smart features and endless possibilities of this app solution for associations and conferences. Today, we are happy to launch our very first product video:
A mobile event app offers obvious advantages for both you as an organiser as well as for your attendees. Yet, it is not easy to convince all of them of the benefits. Generating downloads can pose a challenge, even with an audience of mobile-savvy participants. So what to do? We share our 5 best tips to help you to ace your Event App Adoption. Continue Reading ->
A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.
Through our CMS, we want to give our clients the freedom to design their app with the most freedom. However, with a growing number of devices, this meant that clients had to upload an ever growing number of images in different sizes or see their images distorted on some devices. We have dedicated our time to this problem and came up with a new, effort- and time-saving picture upload in the CMS!
In December 2017, Apple conceded huge ground back to the event & app industry and rephrased their disputed App Store guidelines. The new guidelines confirmed that stand-alone event apps are alive and well. A relief for event organisers, since branded events apps offer significant branding and custom functionality-related benefits. Our founder and CEO Jelmer van Ast shares the key benefits of branded event apps with you.
From our Sales Manager Sjoerd Bakx
The decision whether to invest in a low-cost web-based app or a more costly native app, is a big question mark for many event planners. There are many factors involved, but the main difference lies in the specific functions your app will need, in order to satisfy your end-users and reach your event goals. Our Sales Manager Sjoerd Bakx shares 5 reasons why an investment in a native app could be the better one to make.
Make your app investment last
1. Stability & usability
The biggest advantage of a native app is its stability and usability. While native apps do ask for some space on the device, the fact that they function independently of the quality of Wi-Fi, can prove to be a huge plus. This firstly means that costs for extra Wi-Fi bandwidth can be avoided. Of course you will need to provide a quality connection for delegates to download the app from the different app stores. However, this is a completely different story, then the extra investment that is needed to provide the high bandwidth that is necessary for web-based apps to function as a whole. Stability and the overall usability of native apps with more sophisticated features therefore still offer a big advantage.