From our Sales Manager Sjoerd Bakx
The offer of in-app features in event apps is constantly increasing and organisations and their PCO’s find themselves puzzled about which features to employ. More often than not, they end up with a limited use of the possibilities. To clarify the benefits, our Sales Manager Sjoerd Bakx shares 5 ways in which in-app features can support your organisation in improving your ROI.
1. Usability first
The first and foremost rule that an event app most honour, is high quality usability. In order for delegates to use and appreciate your event app, it must function in a way that supports their needs. This firstly concerns a good translation of the multi-level programmes, including abstracts, that come with scientific and medical events. But not to be underestimated is a feature that both tends to the needs of your delegates and to those of your event sponsors; an interactive floor plan. Interactive in a way that by clicking on a session or sponsor, delegates automatically see their location and vice versa though floor plan pins that direct to the sponsor profile. This offers event sponsors and exhibitors important value, which makes attending your event worthwhile.
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