For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? App users leave the app because they no longer see its use and the once active online community fades. The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it doesn’t take a dedicated team or much time to uphold your mobile community. Here are 3 steps that will help you to create year-round mobile buzz with minimal effort! Continue Reading ->
A recent study by Event Manager Blog¹ asked more than 2,200 event professionals for their biggest challenge in 2018. The answer remains the same as in the past years: The majority of respondents named budget as their single biggest hurdle in 2018! Luckily, association and event apps offer a variety of features that prove to be real money makers! Our project manager Neta Geva highlights app features that will make – and save – you money.
From our CTO Bjarni Gunnarsson
Conference apps offer a variety of analytics and data measurement options. With the amount of available data, it is important to select that data which is most relevant for your event and turn it into the knowledge that empowers your conference. Our CTO Bjarni Gunnarsson shares 5 tips to get the knowledge that will make a difference.
Data must do’s
1. Measurable objectives
The value of your event measurements and collected data, all depends on clear objectives. What are your most important event goals? How do these translate into KPIs and, most importantly, measurable objectives? If what you want to know is clear and connected to goals, the data and knowledge you collect will be valuable. If your measurements are not connected to goals or KPIs, they are, quite frankly, useless. Here is an example of a goal that is translated into a KPI and defined in measurable objectives. Event goal is to improve the impact of the knowledge shared at the event. This is translated in the KPI of improved interaction with event content. This is measured by the number of participants in Q&A sessions, the amount of notes on certain sessions that are placed in personal profiles, the number of abstracts & posters that were downloaded and shared and so on.
From our Project Manager Hasmig Mekking-Momdjian
Millennials are mobile natives and that means that the mobile tools you offer them, have to cater to their specific needs and interests. As an association this means that some features and app elements, that you might consider of less importance, are the exact opposite. Our Project Manager Hasmig Momdjian highlights 5 features and elements that are an absolute must in engaging your millennial (prospect) members and conference attendees.
App features to feature
One of the main reasons for millennial professionals to join an association is professional advancement. In order to achieve this, they want an option to network with peers and professional leaders in their field. Therefore, the opportunity to communicate with both, not just at an annual congress but throughout the year, is a feature that every association should incorporate in their mobile app. Don’t just offer the chat channel to offer peer-to-peer communication, but invite younger members by letting your big names in your industry host topical discussions on relevant subjects. Invite new members to suggest subjects as well.
From our Project Manager Clara Lluch
With extensive to-do lists event organisers have to be planners at heart. But even the best face the challenge of adding the production of their conference app, to their schedules. It is easy to underestimate the importance of its project timeline and therefore our project manager Clara Lluch gives 5 good reasons and tips to honour the app project timeline as well.
5 tips for a smooth app project
1. Trust the expert
Project managers of quality app suppliers customise the timeline of your app to your needs and general event planning. They take into account all facets, including app stores and promotion, and optimise your timeline to produce the best quality app. They advise you based on their expertise and moderate according to your wishes. So instead of an extra demand, see the app timeline as it is meant to be; support and service. Your conference app should be a joint project with your supplier with one shared goal; you as a happy client.
From our Software Engineer Sander van der Burg
An event app is a great communication tool for event organisers and associations. The quality of the app depends on a good usability experience, which in turn depends greatly on the organisation of both the app content and the way in which communication tools are organised. While good app providers will assist in the correct in-app organisation, there are some things you can do yourself as well. Our Software Engineer Sander van der Burg gives 5 tips for great in-app communication.
5 tips to get communicative
1. Start with your structure
Before you can generate good communication about your event’s content, there has to be content to communicate about. The way in which this content is structured, is of high importance for the way it is received and used. So before you employ your app, start structuring your data and make sure you honour one global structure for everything. Take notice of sessions or presentations that you would like to highlight and organise your data in such a way that it includes these highlights in a logical way for your users to find them. If this sounds a bit technical, no worries, your app provider normally will provide a number of flexible data integration solutions and is there to advise you as well. Taking some time to consider a good structure of your content is very important though.
From our Project Manager Hasmig Momdjian
The rating feature in event apps often does not receive the credit it deserves. Our Project Manager Hasmig Momdjian gives 5 tips to make its use benefit your event and association.
5 reasons to love rating
1. Support your award program
At most conferences there is some sort of award ceremony honouring the best presentations and posters of the event. By employing the rate feature and promoting it, chances are you are about to receive many more reactions from your delegates than by using a traditional form.
From our UX Designer Annette Voesenek
The value of your event app does not stop at the incorporation of the content of your event, but also lies in the options it offers for the marketing of your organisation. Your event or society app houses several features that offer great promotional options and our UX designer Annette Voesenek gives 5 tips to use them optimally.
In-app Mobile marketing
1. Twinning is Winning
Recognition of your organisation’s branding should not be underestimated. Your members will have a better user experience if your app reflects the branding of your other channels, such as your website and journals. So when choosing an event app, make sure to get a customisable one, using your colours, artwork and menu set-up.
From our Software Engineer Yiannis Tsirikoglou
For congress organisers it’s becoming increasingly important to let their delegates really engage with their event content. Our Software Engineer Yiannis Tsirikoglou gives 5 tips to socialise.
How to socialise with your mobile event app
1. Sharing is caring
The key to knowledge exchange lies in the “exchange” a.k.a. sharing. So make sure your programme content is easily sharable in your congress app. The integration of a social media feed is great, but knowledge exchange asks for more than personal comments alone! Sessions, speaker profiles, abstracts & presentations, make sure that they have a share button. Preferably one that not only directs to social media, but to other channels such as emails and chat as well.