For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? App users leave the app because they no longer see its use and the once active online community fades. The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it doesn’t take a dedicated team or much time to uphold your mobile community. Here are 3 steps that will help you to create year-round mobile buzz with minimal effort! Continue Reading ->
Conferences and their technologies have developed in the past year and the changes affected the way we view, plan and experience conferences. While certain trends are bound to stay, some technologies will see major updates in 2019. We asked our team about their predictions and trends for the coming year, and here are their answers:
Capturing insights and real-time data is now easier, quicker and more effective then ever before: The latest update of our analytics platform* allows you to evaluate your impact and measure your event’s success, giving you the ability to make data-driven decisions backed by real numbers. Here is a quick round-up of our analytics’ possibilities and what we’ve improved:
It was a year we won’t forget: From new laws and changing guidelines to innovative technologies, a lot happened in 2018. As another year passed by, changes in the event industry affected the way we view, plan and experience conferences. We asked our team about some of the biggest changes and news in 2018, and here are their answers:
This month, we are bringing new updates* to one of our favourite tools: The Eureka Ask feature. We like this tool so much because if gives the audience the opportunity to take part in a presentation and to raise their questions, but in a way that keeps you in control. To make the experience for the attendees and you as the organiser even better, we now let app users know whenever there are new questions, so they don’t have to leave the Ask screen. Furthermore, all question- and like-updates are now happening in real time, so you won’t miss anything.
Q&A sessions are part of most scientific and medical conferences these days, and widely popular amongst attendees. And that for a good reason: They give them the rare opportunity to ask questions directly to an expert and interact with the presentation content.
Yet, blindly choosing one attendee out of a big crowd has its pitfalls. While you as the organizer and the presenter can spend weeks preparing for a presentation, the Q&A session is largely out of your control. Questions can be random and or regarding subjects that are not interesting for a majority of the audience. This is why an “Ask” feature in your event app can make a big difference. Here, attendees can submit questions from their seats via a mobile app and send them to the podium. A moderator will then see the submitted questions and can choose which ones are answered by the presenter. Not only will this put you back in control, it will also allow attendees that don’t like to speak in front of an audience to ask their questions.
We assisted many clients in the planning and execution of app-powered Q&A sessions – and have learned a lot from them. Our Head of Customer Success Management Clara shares 3 questions that you should ask yourself when using the Ask feature of your mobile app.
A mobile event app offers obvious advantages for both you as an organiser as well as for your attendees. Yet, it is not easy to convince all of them of the benefits. Generating downloads can pose a challenge, even with an audience of mobile-savvy participants. So what to do? We share our 5 best tips to help you to ace your Event App Adoption. Continue Reading ->
From our Sales Executive Remco Kraai
Associations face the challenge of turning the ad hoc interest in their association during the yearly event, into constant communication with their members 365 days a year. The step from a single event app to a society app can assist greatly and our Sales Executive Remco Kraai gives 5 practical examples that help you turn year-round.
Event organisers and associations most often only employ an event app for their yearly conference. By moving to a society app you have a tool that can incorporate all your events, seminars, courses and more. List them! The listing of all your activities gives you the possibility to showcase them across all users. This means that you can both promote your courses and smaller seminars to the visitors of your yearly congress, as well as market your yearly congress to the attendees of your courses and other small events.
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From our Sales Manager Sjoerd Bakx
The offer of in-app features in event apps is constantly increasing and organisations and their PCO’s find themselves puzzled about which features to employ. More often than not, they end up with a limited use of the possibilities. To clarify the benefits, our Sales Manager Sjoerd Bakx shares 5 ways in which in-app features can support your organisation in improving your ROI.
1. Usability first
The first and foremost rule that an event app most honour, is high quality usability. In order for delegates to use and appreciate your event app, it must function in a way that supports their needs. This firstly concerns a good translation of the multi-level programmes, including abstracts, that come with scientific and medical events. But not to be underestimated is a feature that both tends to the needs of your delegates and to those of your event sponsors; an interactive floor plan. Interactive in a way that by clicking on a session or sponsor, delegates automatically see their location and vice versa though floor plan pins that direct to the sponsor profile. This offers event sponsors and exhibitors important value, which makes attending your event worthwhile.
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From our Sales Executive Remco Kraai
Marketing the benefits and activities of your society to your current members and prospects, demands a mobile strategy. An event or society app can prove to be the marketing tool to employ. Our Sales Executive Remco Kraai shares 5 tips on how to make mobile your channel of choice.
Mobilise your strategy
The first step to take is to review your current marketing strategy and make sure it has the mobile elements needed. With mobile as the new medium of choice, surpassing desktop, print and TV, you need to jump in. Don’t just dip in a toe by making your website mobile responsive, but fully implement mobile throughout your strategy. No other medium is more direct and literally lands your society in the hands of your marketing prospects.