It was a year we won’t forget: From new laws and changing guidelines to innovative technologies, a lot happened in 2018. As another year passed by, changes in the event industry affected the way we view, plan and experience conferences. We asked our team about some of the biggest changes and news in 2018, and here are their answers:
This month, we are bringing new updates* to one of our favourite tools: The Eureka Ask feature. We like this tool so much because if gives the audience the opportunity to take part in a presentation and to raise their questions, but in a way that keeps you in control. To make the experience for the attendees and you as the organiser even better, we now let app users know whenever there are new questions, so they don’t have to leave the Ask screen. Furthermore, all question- and like-updates are now happening in real time, so you won’t miss anything.
Q&A sessions are part of most scientific and medical conferences these days, and widely popular amongst attendees. And that for a good reason: They give them the rare opportunity to ask questions directly to an expert and interact with the presentation content.
Yet, blindly choosing one attendee out of a big crowd has its pitfalls. While you as the organizer and the presenter can spend weeks preparing for a presentation, the Q&A session is largely out of your control. Questions can be random and or regarding subjects that are not interesting for a majority of the audience. This is why an “Ask” feature in your event app can make a big difference. Here, attendees can submit questions from their seats via a mobile app and send them to the podium. A moderator will then see the submitted questions and can choose which ones are answered by the presenter. Not only will this put you back in control, it will also allow attendees that don’t like to speak in front of an audience to ask their questions.
To make your Q&A a success, our Head of Customer Success Management Clara shares 3 questions that you should ask yourself when using the Ask feature of your mobile app.
Did you know that videos are processed 60,000x faster in the brain than text? Not only that: We are also programmed to retain visual content better. Studies have shown that the average viewer remembers 95% of a message when it is watched, whereas only 10% when read*. Reason enough for us to spend the past weeks creating a video about the Society App, in which we show you the clear design, smart features and endless possibilities of this app solution for associations and conferences. Today, we are happy to launch our very first product video:
The efficient allocation of event budget is a constant challenge for event organisers: Even though event budgets are expected to remain steady or even rise in the coming 12 months, more than 60% of event professionals name budgeting as their biggest challenge in 2018.¹ While the implementation of an event app is a must-have these days, the choice for the right app can make the all the difference! Why see your event app as an ad-hoc expense when it could be a long term revenue generator? Our CEO Jelmer van Ast shares 3 ways in which event apps will generate event budget.
A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.
In 2017, people spent nearly 3 hours per day on their mobile phones. And 85% of the time spent on phones was spent in apps, not in the browser! It is therefore no longer enough to offer your members a mobile responsive website. Native apps are the future and a must-have for every association. Jelmer van Ast shares 5 mobile strategies to attract new members and increase the value of your association’s membership!
With a constantly innovating world of knowledge events, associations are facing new challenges every day. How can organisations reach professionals and convince them to attend their events? Our CEO Jelmer van Ast zooms in on 3 current trends and provides some tips to address them successfully.
Meeting designers are facing a new challenge that has been added to their task list when organising an event: measuring Event ROI. With a big offer in technologies and the chance to measure just about everything, this task can turn out to be a time-consuming one. Our CEO Jelmer gives 3 quick tips to simplify your data collection and ultimately getting the knowledge that empowers your event.