Conferences and their technologies have developed in the past year and the changes affected the way we view, plan and experience conferences. While certain trends are bound to stay, some technologies will see major updates in 2019. We asked our team about their predictions and trends for the coming year, and here are their answers:
2 months ago, we introduced a new set of features that made it easier for attendees to network, meet up and stay connected throughout the year. To make these networking features even more effective, our developers connected them with another powerful tool: Push notifications. Now, your attendees will never miss a new contact, meeting or chat message again*. Here’s how it works.
It was a year we won’t forget: From new laws and changing guidelines to innovative technologies, a lot happened in 2018. As another year passed by, changes in the event industry affected the way we view, plan and experience conferences. We asked our team about some of the biggest changes and news in 2018, and here are their answers:
This month, we are bringing new updates* to one of our favourite tools: The Eureka Ask feature. We like this tool so much because if gives the audience the opportunity to take part in a presentation and to raise their questions, but in a way that keeps you in control. To make the experience for the attendees and you as the organiser even better, we now let app users know whenever there are new questions, so they don’t have to leave the Ask screen. Furthermore, all question- and like-updates are now happening in real time, so you won’t miss anything.
With many in-app opportunities that offer exposure, interaction and insights to your sponsors, it is crucial to know which features offer which benefits to them. By doing so, you can include the right options in your sponsor packages and generate additional revenue for your event. Our head of project management Clara Lluch shares 5 tips for a smooth and efficient in-app sponsor promotion.
With increasingly stricter sponsorship guidelines for events, medical and scientific associations are looking for new ways to offer their event sponsors the visibility they seek. Yet, visibility alone is not enough anymore: How can you enable your sponsors to interact with the attendees in an ethical manner, fostering qualitative engagements and knowledge exchange?
How can a congress app be of assistance?
For most societies and event organisers, their sponsors represent an important budget source for their conferences and educational events. But aside from budget, remember that your sponsors also bring expertise and innovation to your conference. The challenge is to bring these two together, in a way that moves away from plain advertising and towards knowledge exchange. Here’s how your conference app can help:
A recent study by Event Manager Blog¹ asked more than 2,200 event professionals for their biggest challenge in 2018. The answer remains the same as in the past years: The majority of respondents named budget as their single biggest hurdle in 2018! Luckily, association and event apps offer a variety of features that prove to be real money makers! Our project manager Neta Geva highlights app features that will make – and save – you money.
The efficient allocation of event budget is a constant challenge for event organisers: Even though event budgets are expected to remain steady or even rise in the coming 12 months, more than 60% of event professionals name budgeting as their biggest challenge in 2018.¹ While the implementation of an event app is a must-have these days, the choice for the right app can make the all the difference! Why see your event app as an ad-hoc expense when it could be a long term revenue generator? Our CEO Jelmer van Ast shares 3 ways in which event apps will generate event budget.
From our CTO Bjarni Gunnarsson
Conference apps offer a variety of analytics and data measurement options. With the amount of available data, it is important to select that data which is most relevant for your event and turn it into the knowledge that empowers your conference. Our CTO Bjarni Gunnarsson shares 5 tips to get the knowledge that will make a difference.
Data must do’s
1. Measurable objectives
The value of your event measurements and collected data, all depends on clear objectives. What are your most important event goals? How do these translate into KPIs and, most importantly, measurable objectives? If what you want to know is clear and connected to goals, the data and knowledge you collect will be valuable. If your measurements are not connected to goals or KPIs, they are, quite frankly, useless. Here is an example of a goal that is translated into a KPI and defined in measurable objectives. Event goal is to improve the impact of the knowledge shared at the event. This is translated in the KPI of improved interaction with event content. This is measured by the number of participants in Q&A sessions, the amount of notes on certain sessions that are placed in personal profiles, the number of abstracts & posters that were downloaded and shared and so on.
From our Project Manager Hasmig Mekking-Momdjian
Millennials are mobile natives and that means that the mobile tools you offer them, have to cater to their specific needs and interests. As an association this means that some features and app elements, that you might consider of less importance, are the exact opposite. Our Project Manager Hasmig Momdjian highlights 5 features and elements that are an absolute must in engaging your millennial (prospect) members and conference attendees.
App features to feature
One of the main reasons for millennial professionals to join an association is professional advancement. In order to achieve this, they want an option to network with peers and professional leaders in their field. Therefore, the opportunity to communicate with both, not just at an annual congress but throughout the year, is a feature that every association should incorporate in their mobile app. Don’t just offer the chat channel to offer peer-to-peer communication, but invite younger members by letting your big names in your industry host topical discussions on relevant subjects. Invite new members to suggest subjects as well.