For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? App users leave the app because they no longer see its use and the once active online community fades. The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it doesn’t take a dedicated team or much time to uphold your mobile community. Here are 3 steps that will help you to create year-round mobile buzz with minimal effort! Continue Reading ->
2 months ago, we introduced a new set of features that made it easier for attendees to network, meet up and stay connected throughout the year. To make these networking features even more effective, our developers connected them with another powerful tool: Push notifications. Now, your attendees will never miss a new contact, meeting or chat message again*. Here’s how it works.
Did you know that videos are processed 60,000x faster in the brain than text? Not only that: We are also programmed to retain visual content better. Studies have shown that the average viewer remembers 95% of a message when it is watched, whereas only 10% when read*. Reason enough for us to spend the past weeks creating a video about the Society App, in which we show you the clear design, smart features and endless possibilities of this app solution for associations and conferences. Today, we are happy to launch our very first product video:
A mobile event app offers obvious advantages for both you as an organiser as well as for your attendees. Yet, it is not easy to convince all of them of the benefits. Generating downloads can pose a challenge, even with an audience of mobile-savvy participants. So what to do? We share our 5 best tips to help you to ace your Event App Adoption. Continue Reading ->
A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.
When looking for the right app supplier for your event app, there is a good way to differentiate between the offers; the service that is provided. Your app project should be smooth and the app it produces should live up to your expectations. The project manager of your app provider should therefore be your right hand in the process. Our CEO Jelmer van Ast shares his view on which traits a good app project manager should have.
Does your app project manager ask the right questions? Is he or she able to translate your needs into great app features? The success of your event app starts at its production process and your project manager is there to advise, guide and assist you in the shared goal of getting you the app your organisation deserves.
Associations usually see an engagement peak at the time of their yearly congress. The challenge is to keep that engagement constant, activating members year-round. A society app can be a great tool and our CEO Jelmer van Ast shares 3 reasons to start communicating 365 days a year through your society app.
Do you use your event app to communicate after your event? And what about before? It is great to see the engagement with members though your event app rise, but it is frustration to lose that engagement after your event ends. Therefore, the decision to start communicating with your app throughout the year, can prove to be very beneficial to your organisation.
Event app features can offer true value that can, for example, increase your event’s engagement with 200%. While there are many to choose from, some are too important to miss out on. Our CEO Jelmer van Ast shares his 3 must-have features and explains which value they offer in order to give some clarity.
Which of the features of your event app do you employ? With many features to choose from, lots of organisations under-use the possibilities of their event app. As the offer of app features can be a little overwhelming and some might seem too ambitious, it is good to know which features offer which benefits. The successful employment of your app can greatly increase the impact of your event.
Employing an event app for your congress or conference is an absolute must in the current mobile era. The success of your congress app does depend on the number of downloads by your event attendees. The more people download the app, the more impact your app and your organisation will have. Aiming for more app downloads, our CEO Jelmer van Ast shares 3 tips to market your app to your delegates.
How do you stimulate the downloading and use of your congress app? Having a dedicated app for your event or organisation is great, but your attendees and members need to download it in order to benefit from its functionalities. The successful marketing of your app is therefore important for optimal mobile impact.
Push notifications are a great feature of event apps to promote event content and important announcements. Their value is dependent on effective use however. Aiming for better impact and positive reactions our CEO Jelmer van Ast shares 3 tips to employ them optimally.
Push notifications are one of the most searched for event app features. They form a very direct and powerful promotion tool. By downloading the event app and allowing push messages, delegates offer a personal and therefore sensitive communication channel that can work great, but runs the risk of annoying delegates when not used correctly.