Conference Compass - The App Marketing Checklist – A tool to make your Event App a success!A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.


At least 30 days before the event
  • Launch of your event app
  • Set up/receive download links, QR code, and app screenshots to promote app
30 days before the event
  • Include a download link in the registration confirmation email.
    If possible, also send a text message to the attendee’s mobile with the app download link after registration
  • Announce app on your social media channels
  • Set up a social media campaign in which you share app benefits (personal program, interactive features, etc.) at least twice a week.
    If possible, promote the app with some budget!
  • Install a flashy banner on website that is promoting the app
  • Include an app download link in your staff’s email signature
7 days before the event
  • Send an email with download instructions to all attendees, mentioning the benefits of the app
  • Use the app to inform the attendees about news, arrival instructions or last-minute changes.
    Make sure use push notifications for important news only!
3 days before the event
  • Re-send this email to attendees that did not open the email
On the event
  • Print QR code on the badges
  • Train your staff and speakers about the use of the app and set up an app-help-desk
  • Include a slide with download instructions and the QR-code at opening presentation
  • Print the app benefits on banners
  • Encourage your speakers to use interactive features in their presentations
  • Inform attendees about upcoming sessions, room changes and other activities via push notifications
  • Encourage attendees to share event pictures on the app’s social wall
Within a week after the event
  • Ask your attendees for event feedback in app
  • Promote your next event in the app
    If possible, offer this event’s attendees/app users a discount
  • Share insights, pictures and videos from the event
  • Upload continuous content and news
    Don’t forget to inform your app users about the updates through a push notification , since they won’t check the app as regularly after the event
  • Find more information to promote your app year-round here

Interested in more tips to ace your app adoption?

Have you seen our App Marketing Templates yet?