Google just announced a recent update to their Developer Policy, including changes in their child endangerment, violence, financial, and spam policies. According to Google, the changes are meant to ‘make Google Play a positive experience for both developers and consumers.’, which we as app developers couldn’t agree more with. Especially the spam policy update caught our attention, as it names new guidelines for apps that contain repetitive content. Here’s the new policy.
We don’t allow apps that merely provide the same experience as other apps already on Google Play. Apps should provide value to users through creation of unique content or services.
Here are some examples of common violations:
- Copying content from other apps without adding any original content or value.
- Creating multiple apps with highly similar content and user experience. If these apps are each small in content volume, developers should consider creating a single app that aggregates all the content.
Apps that are created by an automated tool, wizard service or based on templates and submitted to Google Play by the operator of that service on behalf of other persons are not allowed. Such apps are only permissible if they are published by an individually registered developer account belonging to the user of the automated tool, not the operator of the service.
Through this update, Googles catches up with Apple, who already introduced similar rules in their App store guidelines back in December 2017.
The Google Developer Policy update is great news for our company, partners and clients, as we have chosen to follow this path already in September 2017. We offer organisations who organise multiple events the Society App (‘a single app that aggregates all the content.’ ) and ensure that all our apps are being published in the client’s own Play Store account.
If you have any questions about the update or what it means for your event app, please don’t hesitate to contact us.