In November 2021, MCM Congressi assisted in the organisation of the 3rd International Congress on the Advances in the Packaging Industry (API), which took place virtually.
MCM is one of the oldest Italian congress organisation agencies. They specialise in organisation of congresses, conferences and workshops not only in scientific fields, but also in Luxury and Exclusive events such as fashion shows, art exhibitions and openings.
Originally planned to be in-person, the congress had to be moved entirely to virtual due to the persistence of the COVID-19 pandemic.
50speakers, chairs and poster presenters participated
30sessions took place
MCM Congressi were looking for
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Our main aim is to ensure participant interactivity even if the event is entirely virtual. Round-table discussions, one-on-one meetings, personal chats and much more allow you to create an engaged community: as you would on-site.
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An unplanned pivot to virtual poses inevitable challenges to any event organizer. With MCM’s event, we wanted to ensure a seamless transition to virtual, without foregoing any of the elements present in an in-person setup. Beyond that, we wanted to help MCM use the platform’s features to enhance their conference and create a unique experience for the speakers and the attendees.