A mobile event app offers obvious advantages for both you as an organiser as well as for your attendees. Yet, it is not easy to convince all of them of the benefits. Generating downloads can pose a challenge, even with an audience of mobile-savvy participants. So what to do? We share our 5 best tips to help you to ace your Event App Adoption. Continue Reading ->
A successful promotion of your event app results in higher adoption rates, happier attendees and a better ROI. However, if you want to effectively market your app, you have to be organized. Start by introducing and pushing your app’s advantages during your pre-promotion and registration process, and keep the benefit-driven communication going during and even after your event. Not only will you achieve a high adoption rate, but you’ll create an active and engaged audience of attendees and potential members. To make the promotion process as easy and fool-proof as possible, we want to share the App Marketing Checklist of our Marketing Kit with you.
Have you ever thought about using your mobile event app as a membership product? Many associations struggle to communicate with their members throughout the year or to attract more professionals to membership rolls. Yet, the solution could be right in the palm of your (members) hands! Jelmer van Ast, founder and CEO of Conference Compass, gives you 3 easy strategies on how to employ your event app more strategically to attract new members and increase the value of your association’s membership altogether!
Through our CMS, we want to give our clients the freedom to design their app with the most freedom. However, with a growing number of devices, this meant that clients had to upload an ever growing number of images in different sizes or see their images distorted on some devices. We have dedicated our time to this problem and came up with a new, effort- and time-saving picture upload in the CMS!
In 2017, people spent nearly 3 hours per day on their mobile phones. And 85% of the time spent on phones was spent in apps, not in the browser! It is therefore no longer enough to offer your members a mobile responsive website. Native apps are the future and a must-have for every association. Jelmer van Ast shares 5 mobile strategies to attract new members and increase the value of your association’s membership!
The General Data Protection Regulation (GDPR) will not only affect the way that organisers are planning events, but also the event technology they use! Event apps are used at almost every event today and process a lot of personal data. It is therefore important to know everything there is to know about the GDPR and event apps before the regulation comes into full force on the 25th of May. In this video, our CEO Jelmer van Ast will inform you about the upcoming changes – so you can look confident into the future.
There is a lot that meeting planners and associations need to worry about when it comes to the upcoming General Data Protection Regulation (GDPR), but their event app shouldn’t be one of them! We guarantee all our clients our best effort to be GDPR compliant. To find out what exactly this includes, our CEO Jelmer van Ast answers the most asked questions about the compliance of our apps and services.
Push notifications have become one of the most successful strategies for capturing and keeping app user attention. In fact, 44% of phone users have slept with their cell phone by their side so they didn’t miss a notification, signalling that they are open and ready to receive the right kind of messages¹. Your attendees are just the same: They are looking for a more engaging event experience and concrete reasons to interact with your app. Push notifications present a great way to keep attendees in the know with the most up-to-date information and can even help to generate revenue! Do you need some engaging notification ideas that go beyond the usual? We prepared a list of clever ways to use the push notification feature of your event app.
In the past years, push notifications grew in demand and importance as a channel for event organisers to communicate with and re-engage attendees. And that with good reason! As Ariel Seidman put it: “It’s hard to over-hype the power of mobile push notifications. For the first time in human history, you can tap almost two billion people on the shoulder and say “Hey, pay attention to this!” If used well, push notifications will help you to achieve excitement and engagement among your attendees. Studies have shown that users that receive a push notification within the first 90 days after their first app open have 3x higher retention rates than those who do not!¹ But there’s still room for improvement: When asked if push notifications are helpful, only one in five respondents agreed.² Reason enough to have a closer look at the right methodology and best practices for push notifications.
In December 2017, Apple conceded huge ground back to the event & app industry and rephrased their disputed App Store guidelines. The new guidelines confirmed that stand-alone event apps are alive and well. A relief for event organisers, since branded events apps offer significant branding and custom functionality-related benefits. Our founder and CEO Jelmer van Ast shares the key benefits of branded event apps with you.
