Push notifications have become one of the most successful strategies for capturing and keeping app user attention. In fact, 44% of phone users have slept with their cell phone by their side so they didn’t miss a notification, signalling that they are open and ready to receive the right kind of messages¹. Your attendees are just the same: They are looking for a more engaging event experience and concrete reasons to interact with your app. Push notifications present a great way to keep attendees in the know with the most up-to-date information and can even help to generate revenue! Do you need some engaging notification ideas that go beyond the usual?  We prepared a list of clever ways to use the push notification feature of your event app.

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In the past years, push notifications grew in demand and importance as a channel for event organisers to communicate with and re-engage attendees. And that with good reason! As Ariel Seidman put it: “It’s hard to over-hype the power of mobile push notifications. For the first time in human history, you can tap almost two billion people on the shoulder and say “Hey, pay attention to this!”  If used well, push notifications will help you to achieve excitement and engagement among your attendees. Studies have shown that users that receive a push notification within the first 90 days after their first app open have 3x higher retention rates than those who do not!¹ But there’s still room for improvement: When asked if push notifications are helpful, only one in five respondents agreed.² Reason enough to have a closer look at the right methodology and best practices for push notifications.

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