Your app structure and the organization of your event data can make the difference between a great and mediocre user experience. Therefore, the definition of your event app’s structure is a vital factor in its successful employment. Our in-house UX designer gives five tips for a high-quality event app experience.
1. Analyse your information
The event program and the amount of event data can be vast. Therefore, start by analyzing and prioritizing your information. What needs direct access and what can be placed in subpages? When analyzing, take two perspectives: that of your organization and that of your end-user. What do you want to convey and what will they be looking for? Aim to assist them in finding what they want as simply as possible.
2. Structure your information pages
Especially for first-time attendees, a general information page is very valuable, so do include it in your event app. We advise you to have information about the venue, contact information, transport, etc. available. However, don’t expose your users to endless scrolling and information overload, but instead, offer them the option to quickly access the specific information they are looking for. To do so, organize your general information in a menu. This also makes it easier to find the wanted information through the search option of your event app.
3. Logical links
A typical aspect of scientific conferences, for example, is that some program items are linked to other program items and that persons can hold different roles. A speaker at one session can also be an author of an abstract of another presentation. It is therefore important to identify these connections and implement them in your event app. This will greatly improve its usability as it gives your users the option to quickly access information that is relevant to them. Moreover, it helps to refrain from doubling up on data and improves search options greatly.
4. Define pathways by tracks and topics
With large event programmes, the search for relevant presentations and content for a user can be challenging. Help your attendees by identifying different topics or tracks. You can empower these tracks and topics by marking them with their colour or icon. A good organisation of your event content makes it easy for your users to find content that is relevant to them through different pathways.
5. Navigation items
To improve navigation, make use of icons and colours, as images and visual markers work great for quick recognition and orientation. You can also use icons and identifiers to mark session characteristics, such as interactive sessions with features like Q&A, Voting, and Gamification. A good extra option is to implement custom icons, matching your icons as used on your other communication channels for extra recognition.
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Editor’s note: This post was originally published in 2018 and has been updated for comprehensiveness.