From our UX Designer Annette Voesenek 

Your app structure and the organisation of your event data in your app can make the difference between a great and mediocre user experience. Therefore, the definition of your conference app’s structure is an important factor in its successful employment. Our UX designer Annette Voesenek gives 5 tips for a high-quality app experience.

UX must-dos

1. Analyse your information
The event program and the amount of event data can be vast. Therefore, start by analysing and prioritising your information. What needs direct access and what can be put in subpages? When analysing, take two perspectives: that of your organisation and that of your end-user. What do you want to convey and what will they be looking for? Aim to assist them in finding what they want as easily as possible.

2. Structure your information pages
Especially first-time attendees, a general information page are very valuable, so do include it in your app. I advise you to have information about the venue, contact information, transport, etc. available. However, don’t expose your users with endless scrolling and information overload, but instead, offer them the option to quickly access the specific information they are looking for. To do so, organise your general information in a menu. This also makes it easier to find the wanted information through the search option of your app.

3. Logical links
A typical aspect of medical and scientific meetings is that some program items are linked to other program items and that persons can hold different roles. For example, a speaker at one session can also be an author of an abstract of another presentation. It is therefore important to identify these connections and implement them in your app. This will greatly improve its usability as it gives your users the option to quickly access information that is relevant to them. If they like the presentation of one speaker, they can easily find other sessions and abstracts he or she is related to. Furthermore, it helps you to refrain from doubling up on data and improves search options greatly.

4. Define pathways by tracks and topics
With large event programmes, the search for relevant presentations and content for a user can be challenging. Help your attendees by identifying different topics or tracks and implementing these in your app. You can empower these tracks and topics by marking them with their own colour or icon. A good organisation of your event content makes it easy for your users to find the content that is relevant to them through different pathways.

5. Navigation items
To improve navigation in your app, make use of icons and colours, as images and visual markers work great for quick recognition and orientation. You can also use icons and identifiers to mark session characteristics, such as interactive sessions with features like Q&A and Voting. A good extra option is to implement custom icons, matching your own icons as used on your other communication channels for extra recognition.

Want to discover more about how a great app structure can empower your event goals? We are happy to assist you in empowering your pathways.