In 2017, people spent nearly 3 hours per day on their mobile phones. And 85% of the time spent on phones was spent in apps, not in the browser! It is therefore no longer enough to offer your members a mobile responsive website. Native apps are the future and a must-have for every association. Jelmer van Ast shares 5 mobile strategies to attract new members and increase the value of your association’s membership!
2017 was a turbulent year for the world of event apps: After Apple left developers in shock by banning all templated apps, they conceded huge ground back to the industry and revised their guidelines in December. Now, all options are open again to choose a Society App, Event App or Vendor-branded Container App. But what differentiates these solutions? We prepared an overview to help you choose the perfect app for your conference, company or association.
Medtech represents the medical technology industry in Europe. 2 Years ago, MedTech revised their code of ‘Code of Ethical Business Practice¹’. and added new rules for sponsorships and stricter regulations for events. Starting from January 2018, the new code will be binding for more than 11.000 member companies. Our CEO Jelmer van Ast had a closer look at the new guidelines and presents you the key changes.
No attendees? No sponsors? No revenue?
The implementation of the updated Medtech code is near. Health-care companies, professionals, and associations have to brace themselves for a change! Medtech Europe represents the medical technology industry in Europe. It is an alliance of the two leading medical technology industry associations, EUCOMED and EDMA. Changes in the code are expected to greatly impact medical conferences. Our Sales Executive Remco Kraai had a look at the consequences and provides you with a comprehensive list of helpful resources from our blog.
Our clients tell us that one of the biggest challenges they are facing, is to engage the new professional generation of millennials with their association. Our CEO Jelmer van Ast shares three tips to make these mobile natives value your organisation by offering them the functionalities and benefits they are looking for.
From our Sales Executive Remco Kraai
One of the main themes of this year’s Associations World Congress, was the difficulty that associations experience in attracting millennials to their membership rolls. With the babyboom generation fading out and generation X in place, the future of associations depends on their success in attracting this largest generation to date.
Challenge
Millennials don’t join, is an often heard argument in the discussion why associations are failing to attract the new generation of members. Fact is millennials do join, they are actually eager to, but they don’t join just because they should. They want to see clear value for their money spent and their invested time and associations are experiencing difficulty with offering those benefits in a way that is fitting and convincing.
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As a specialised app developer for medical and scientific events, Conference Compass has created a customisable app solution that addresses the specific challenges and needs of national and international associations. With the Society App, associations can now move from a single event app and beyond a multi-event app by connecting events, journals & year-round activities on one mobile platform.
One-stop mobile portal
Mobile is leading and the need to build and activate a mobile community is evident. The new Society App lets associations build, reach and activate their mobile community before, during and beyond their events. The app enables associations to reach out to their mobile members 365 days a year and functions as a central communication channel for all activities by showcasing the most important society assets, such as journals and courses.
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How do you keep the engagement of your annual congress alive after it ends? Which channels do you use to promote your focused seminars to your course participants and vice versa? A couple of questions that can be answered by upgrading your conference app to a society app. Our CEO Jelmer van Ast shares 3 reasons why upgrading your mobile presence can be very beneficial to your association.
From our Sales Manager Sjoerd Bakx
The upgrade from a single or a multi-event app to a society app offers great solutions for the challenges faced by national and international associations. Our Sales Manager Sjoerd Bakx shares 3 tips to make associations and societies fully benefit from their society app.
1. Mobile identity
Associations and societies have a tendency to change regularly between suppliers for mobile and online tools. This both because different tools offer different functions that can’t always be combined, as well as for the simple reason that the PCO’s of their annual congress change depending on the location. Ultimately this results in a constantly changing mobile identity. This practice does not benefit the recognition and usability experienced by members and it makes the investment in tools such as conference apps one whose ROI is limited. Continue Reading ->
Associations usually see an engagement peak at the time of their yearly congress. The challenge is to keep that engagement constant, activating members year-round. A society app can be a great tool and our CEO Jelmer van Ast shares 3 reasons to start communicating 365 days a year through your society app.
Do you use your event app to communicate after your event? And what about before? It is great to see the engagement with members though your event app rise, but it is frustration to lose that engagement after your event ends. Therefore, the decision to start communicating with your app throughout the year, can prove to be very beneficial to your organisation.